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Seventh Generation Free and Clear Laundry Detergent

Seventh Generation is proud to be taking part in the EPA's Safer Choice program!

The EPA offers the Safer Choice label to company partners who design or reformulate quality products that perform well and contain the safest chemical ingredients. When consumers see this label, they can be confident that each ingredient has been screened for potential adverse human or environmental health effects and that the product contains ingredients that pose the least concern among chemicals in their class. Labeled products must meet the Safer Choice Standard and Criteria for Safer Chemical Ingredients, which define safer chemical alternatives transparently based on an array of health and environmental endpoints and incorporate the technical tools of EPA's New Chemicals Program and the U.N.'s Globally Harmonized System criteria. To date, Safer Choice has labeled over 2,000 products for a wide range of consumer and industrial applications (the complete product listing is on the EPA Web site).

Look for the label on Seventh Generation products. The following products are currently certified:

EPA/Safer Choice recognition does not constitute endorsement of this product. The Safer Choice label signifies that the product’s formula, as Seventh Generation, Inc has represented it to the EPA, contains ingredients with more positive human health and environmental characteristics than conventional products of the same type. EPA/Safer Choice relies solely on Seventh Generation, Inc, its integrity and good faith, for information on the product’s composition, ingredients and attributes. EPA/Safer Choice has not independently identified, that is, via chemical analysis, the ingredients in the product formula, nor evaluated any of Seventh Generation, Inc non-ingredient claims. EPA/Safer Choice provides its evaluation only as to the product’s human health and environmental characteristics, as specified in the Safer Choice Standard and based on currently available information and scientific understanding.

At Seventh Generation we are proud to have EPA safer choice products among our line, such as liquid laundry detergent, dish liquid, and laundry packs. Seventh Generation is committed to changing the way that business is done in the home and personal care industry. It is our hope that by using more renewable ingredients in our products that we can help reduce carbon emissions. We are also committed to decreasing the use of virgin plastic in our packaging by increasing our use of post-consumer recycled material (PCR).

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