Life is complicated. Laundry shouldn’t be. With Seventh Generation’s new EasyDose™ Ultra Concentrated Laundry Detergent Alpine Falls Scent, you get the right amount of liquid—with every load of laundry. Just flip the bottle, give a firm squeeze, and you’re done. One squeeze is all you need!
Our compact 23 fl oz bottle gives you the same 66-load convenience you expect, but uses 60% less plastic, 50% less water, and is 75% lighter than our 100 fl oz bottle. Our clean and fresh Alpine Falls scent made from 100% essential oils and botanical ingredients, and an advanced-enzyme formula that fights tough stains, it’s a great choice for your busy family. Seventh Generation laundry detergents are tested on 60 of your toughest stains. Easy to use, easy to store, and easy to love—our Ultra Concentrated Laundry Detergent is about to change the way you imagine clean.
- Our EasyDose™ Auto Dosing Technology measures the correct amount of detergent—every time. Just flip the bottle, give a firm squeeze, and you’re all set. One squeeze is all you need with our EasyDose™ detergent that is Powered by Plants™!
- Ultra-concentrated, ultra-convenient laundry detergent: 66 loads in a compact 23 fl oz bottle that’s easy to carry, easy to store, and easy to feel good about.
- Small dose, big clean™: 60% less plastic, 50% less water, and 75% lighter than our 100 fl oz bottle.
- Our advanced-enzyme formula fights even the most stubborn stains. Tested on 60 of your toughest stains.
- Made with 0% dyes, and 0% synthetic fragrances.
- Our refreshing Alpine Falls scent is made from real ingredients: 100% essential oils & botanical ingredients.
- Pop the cap.
- Flip the bottle completely upside down.
- Give a firm squeeze into dispenser or washer until liquid stops -- the EasyDose™ cap measures for you!
- Flip and store upright.
One squeeze for medium loads. Two squeezes for heavy loads.
66 loads as measured to medium dose (1 squeeze / 0.35 fl oz / 10.3 mL).
KEEP OUT OF REACH OF CHILDREN.
CAUTION: Harmful if swallowed.
FIRST AID TREATMENT: For product contents see ingredients list.
IF SWALLOWED: Drink plenty of water and call a Poison Control Center or a physician immediately.
If product gets in eyes, flush thoroughly with water.
FAQs
Water
Laureth-6 (plant-derived cleaning agent)
Glycerin (plant-derived enzyme stabilizer)
Caprylyl Decyl Glucoside (plant-derived cleaning agent)
Sodium Oleate (plant-derived anti-foaming agent)
Propylene Glycol (synthetic processing aid)
Protease Enzyme Blend (plant-based soil remover)
Sodium Chloride (mineral-based viscosity modifier)
Amylase Enzyme Blend (plant-based soil remover)
Mannanase Enzyme blend (plant-based soil remover)
Benzisothiazolinone (synthetic preservative)
Methylisothiazolinone (synthetic preservative)
Alpine Falls Scent: pogostemon cablin (patchouli) oil (plant-derived fragrance), litsea cubeba fruit oil (plant-derived fragrance), citrus aurantium bergamia (bergamot) fruit oil (plant-derived fragrance), juniperus mexicana (cedar) oil (plant-derived fragrance), linalool (plant-derived fragrance), cananga odorata (ylang ylang) flower oil (plant-derived fragrance), geraniol (plant-derived fragrance), citrus aurantium dulcis (orange) peel oil (plant-derived fragrance), eugenia caryophyllus (clove) leaf oil (plant-derived fragrance), ethyl hexanoate (plant-derived fragrance), coriandrum sativum (coriander) fruit oil (plant-derived), heliotropine (plant-derived fragrance), styrax tonkinensis resin extract (plant-derived fragrance), gamma-nonalactone (plant-derived fragrance), phenethyl alcohol (plant-derived fragrance), pelargonium graveolens (geranium) flower oil (plant-derived fragrance), eugenia caryophyllus (clove) bud oil (plant-derived fragrance), juniperus virginiana (cedar) oil (plant-derived fragrance), cistus ladaniferus resin (plant-derived fragrance), bulnesia sarmientoi (guaiacwood) oil (plant-derived fragrance), citrus limon (lemon) peel oil (plant-derived fragrance), citrus grandis (grapefruit) peel oil (plant-derived fragrance), illicium verum (anise) fruit/seed oil (plant-derived fragrance), lauraldehyde (plant-derived fragrance), eugenol (plant-derived fragrance), citrus nobilis (mandarin orange) peel oil (plant-derived fragrance), citrus aurantium amara (bitter orange) leaf/twig oil (plant-derived fragrance), cinnamomum zeylanicum (cinnamon) leaf oil (plant-derived fragrance), citrus aurantifolia (lime) oil (plant-derived fragrance), boswellia carterii oil (plant-derived fragrance), vanillin (plant-derived fragrance), 3-hexenol (plant-derived fragrance), abies sibirica (pine) needle oil (plant-derived fragrance), eucalyptus citriodora oil (plant-derived fragrance), daucus carota sativa (carrot) seed oil (plant-derived skin conditioner), elettaria cardamomum (cardamom) seed oil (plant-derived fragrance), gamma-undecalactone (plant-derived fragrance), mentha arvensis (mint) leaf oil (plant-derived fragrance), salvia sclarea (clary sage) oil (plant-derived fragrance), benzyl acetate (plant-derived fragrance), gaultheria procumbens (wintergreen) leaf oil (plant-derived fragrance), methyl cinnamate (plant-derived fragrance), octanal (plant-derived fragrance), cinnamomum camphora (camphor) bark oil (plant-derived fragrance), ethyl butyrate (plant-derived fragrance), artemisia pallens (davana) flower oil (plant-derived fragrance), rosa damascena (rose) flower oil (plant-derived fragrance), citrus aurantium dulcis (orange) flower oil (plant-derived fragrance), decanal (plant-derived fragrance).
- Pop the cap.
- Flip the bottle completely upside down.
- Give a firm squeeze into dispenser or washer until liquid stops -- the EasyDose™ cap measures for you!
- Flip and store upright.
One squeeze for medium loads. Two squeezes for heavy loads.
66 loads as measured to medium dose (1 squeeze / 0.35 fl oz / 10.3 mL).
KEEP OUT OF REACH OF CHILDREN.
CAUTION: Harmful if swallowed.
FIRST AID TREATMENT: For product contents see ingredients list.
IF SWALLOWED: Drink plenty of water and call a Poison Control Center or a physician immediately.
If product gets in eyes, flush thoroughly with water.
FAQs
- Small dose, big clean: 60% less plastic, 50% less water, and 75% lighter than our 100 fl oz bottle. 66 loads.
- Formulated with 0% dyes, and 0% synthetic fragrances.
- USDA Certified Biobased Product 99% made from renewable, plant-based ingredients.
- Recyclable bottle made from 100% post-consumer recycled plastic.
