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How We Innovate

The Future of Clean

Using safe ingredients and industry leading product standards, Seventh Generation's dedicated team of in-house scientists are redefining the way you clean your home and care for your world.

Howe We Innovate - Dish Liquid and EasyDose Products

Full Circle Product Design

From biodegradable ingredients that come from plants (not petroleum) to more recycled and recyclable packaging that doesn't just become more waste, our products work in harmony with the planet to nurture our natural resources and build a healthier future for all.

Waste Free Mission

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Building a Sustainable World That Can Support Generations to Come

A less wasteful future starts with less waste. And that means less plastic. We're leading the way by reducing the quantity of virgin plastic in our product packaging, innovating through plastic-free packaging, and ensuring our packaging is more widely recyclable.


Toward a plastic waste-free world

  • Parent uses Seventh Generation Easy Dose Laundry Detergent
    Less Plastic

    Our compact bottle is designed to work for your busy lifestyle and the planet. Each 23 oz. bottle contains 66 loads of laundry, the same as in our 100 oz. bottle, while using 60% less plastic and 50% less water.

    View EasyDose
  • Person uses seventh generation dish soap
    Better Plastic

    Packaging shouldn't only hold the good stuff, it should be the good stuff. Our team of Packaging Engineers have made Seventh Generation the industry leader in the use of post-consumer recycled materials, and we're setting even bolder goals for the future.

    All About PCR
  • person uses Seventh Generation Zero Plastic Bathroom cleaner
    Zero Plastic

    Packaged in reusable canisters made from steel - the world's most recycled and recyclable material - our water-activated, fully biodegradable powders and tablets provide a fundamental clean you'll love, without without the use of dyes, bleach, or plastic.

    Our Zero Plastic Products
  • Third Party Tested

    Laundry Detergent Tested on 60 of Your Toughest Stains: We love that our products get the job done on life's toughest messes. But don't take our word for it. Our products are rigorously third-party tested to work hard for your family. So you can bring them home with confidence and be ready to clean with purpose.

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    t-shirt showing before and after of stains
  • Operations & Sourcing

    A Healthier World Deserves a Higher Standard: We hold all suppliers and manufacturers to the same high standards and accountability that we hold for ourselves. That's why we work only with manufacturers who share our core values, as well as our commitment to reducing our carbon footprint.

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    Worker with Hardhat and Vest
  • Better Business Practices

    Proud to be a B Corp: B Corps are certified to be better for workers, better for communities and better for the environment. Join us in nurturing the health of the next seven generations.

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    Seventh Generation B Corp in Lobby