Life is complicated. Laundry shouldn’t be. With Seventh Generation’s new EasyDoseTM Ultra Concentrated Laundry Detergent, you get the right amount of liquid—every time.
- Our EasyDoseTM Auto Dosing Technology measures the right amount—every time. Just flip the bottle, give a firm squeeze, and you’re done! One squeeze is all you need.
- Ultra-concentrated, ultra-convenient laundry detergent: 66 loads in a compact 23oz bottle that’s easy to store, and easy to feel good about.
- Small Dose, Big CleanTM: 60% less plastic, 50% less water, and 75% lighter than our 100 fl oz bottle.
- Our advanced enzyme formula fights even the most stubborn stains.
- Made with 0% dyes, synthetic fragrances, or artificial brighteners.
- Refreshing lavender scent made from real ingredients: 100% essential oils & botanical ingredients.
Our compact 23oz bottle gives you the same 66 load convenience you expect, but uses 60% less plastic, 50% less water, and is 75% lighter than our 100oz bottle. With a refreshing scent made with essential oils and botanical ingredients, and an advanced enzyme formula that fights tough stains, it’s a great choice for your busy family. Easy to use, easy to store, and easy to love—our Ultra Concentrated Laundry Detergent is about to change the way you think about clean.
Pop the cap.
Give a firm squeeze into dispenser or washer until liquid stops -- the EasyDoseTM cap measures for you!
Flip and store upright.
One squeeze for medium loads. Two squeezes for heavy loads.
66 loads as measured to medium dose (1 squeeze / 0.35 fl oz / 10.3 mL).
KEEP OUT OF REACH OF CHILDREN.
CAUTION: Harmful if swallowed.
FIRST AID TREATMENT: For product contents see ingredients list.
IF SWALLOWED: Drink plenty of water and call a Poison Control Center or a physician immediately.
If product gets in eyes, flush thoroughly with water.
FAQs
Water
Laureth-6 (plant-derived cleaning agent)
Glycerin (plant-derived enzyme stabilizer)
Caprylyl Decyl Glucoside (plant-derived cleaning agent)
Sodium Oleate (plant-derived anti-foaming agent)
Propylene Glycol (synthetic processing aid)
Protease Enzyme Blend (plant-based soil remover)
Sodium Chloride (mineral-based viscosity modifier)
Amylase Enzyme Blend (plant-based soil remover)
Mannanase Enzyme blend (plant-based soil remover)
Benzisothiazolinone (synthetic preservative)
Methylisothiazolinone (synthetic preservative)
Tropical Grove Scent: citrus aurantium dulcis (orange) peel oil (plant-derived fragrance), ethyl hexanoate (plant-derived fragrance), gamma-undecalactone (plant-derived fragrance), isoamyl salicylate (plant-derived fragrance), pogostemon cablin (patchouli) oil (plant-derived fragrance), juniperus mexicana (cedar) oil (plant-derived fragrance), heliotropine (plant-derived fragrance), gamma octalactone (plant-derived fragrance), geraniol (plant-derived fragrance), styrax tonkinensis resin extract (plant-derived fragrance), cistus ladaniferus resin (plant-derived fragrance), benzyl acetate (plant-derived fragrance), bulnesia sarmientoi (guaiacwood) oil (plant-derived fragrance), hexyl acetate (plant-derived fragrance), dimethyl heptenal (plant-derived fragrance), juniperus virginiana (cedar) oil (plant-derived fragrance), phenethyl alcohol (plant-derived fragrance), gamma-decalactone (plant-derived fragrance), citrus reticula (tangerine) peel oil (plant-derived fragrance), lauraldehyde (plant-derived fragrance), litsea cubeba fruit oil (plant-derived fragrance), pinene beta (plant-derived fragrance), cananga odorata (ylang ylang) flower oil (plant-derived fragrance), dipteryx odorata (tonka bean) seed extract (plant-derived fragrance), raspberry ketone (plant-derived fragrance), amyris balsamifera bark oil (plant-derived fragrance), anthemis nobilis (chamomile) flower oil (plant-derived fragrance), boswellia carterii oil (plant-derived fragrance), decanal (plant-derived fragrance), illicium verum (anise) fruit/seed oil (plant-derived fragrance), viola odorata (violet) leaf extract (plant-derived fragrance), 3-hexenol (plant-derived fragrance), copaifera reticulata resin oil (plant-derived fragrance), salvia sclarea (clary sage) oil (plant-derived fragrance), pelargonium graveolens (geranium) flower oil (plant-derived fragrance), ethyl butyrate (plant-derived fragrance), methyl n-methyl anthranilate (plant-derived fragrance), eugenol (plant-derived fragrance), hexenyl acetate (plant-derived fragrance), rosa damascena (rose) flower extract (plant-derived fragrance), cymbopogon nardus (citronella) oil (plant-derived fragrance), ferula galbanifula (galbanum) resin oil (plant-derived fragrance).
Pop the cap.
Give a firm squeeze into dispenser or washer until liquid stops -- the EasyDoseTM cap measures for you!
Flip and store upright.
One squeeze for medium loads. Two squeezes for heavy loads.
66 loads as measured to medium dose (1 squeeze / 0.35 fl oz / 10.3 mL).
KEEP OUT OF REACH OF CHILDREN.
CAUTION: Harmful if swallowed.
FIRST AID TREATMENT: For product contents see ingredients list.
IF SWALLOWED: Drink plenty of water and call a Poison Control Center or a physician immediately.
If product gets in eyes, flush thoroughly with water.
FAQs
