You may have recently read that we are harming animals and we want you to know that nothing could be further from the truth. For more than 25 years, Seventh Generation has been committed to animal rights and we’ve been working to build a future free of animal cruelty.
In that time, we’ve pioneered a new generation of consumer products formulated with plant-based ingredients without conducting a single animal test. Indeed, our bedrock belief that animal testing has no place in a civilized world has earned our products Leaping Bunny cruelty-free certification and the admiration of all who care about animals.
Telling stories with the goal of building a consumer revolution that nurtures the health of the next seven generations and beyond.