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View of a Tree Canopy

While you always know when you've helped the environment, it can be hard to know just how much. But there's a ticker on our home page that spells it out in black and white. And sometime today, it's passing a real milestone: The 500,000th tree saved from the axe.

FYI We have saved 500,000 trees or 1557871 barrels of petroleum


Believe it. Since we sold our first roll of recycled bathroom tissue almost a quarter century ago (and raised a whole lot of eyebrows doing it!), the recycled paper products we make have kept half a million trees standing. That's half a million trees preserved to shelter wildlife and clean our air. Half a million trees to cool our planet and protect our forests. Half a million trees to bring beauty to our world.

We can't say whether those trees are in our national forests or private woodlands. We don't know if they're in the Canadian boreal wilderness, on Rocky Mountain slopes, or in our own New England backyard. We can only say that somewhere out there, they're still standing, and where the environment we share is concerned, that's all that matters.

It's a huge accomplishment, but make no mistake—it's not ours. It's yours. Because really, we just supply the goods. It's our friends and customers who make the real difference by using them. One roll at a time, box by box, you've dedicated yourselves to the idea that there is a better way, and we can all bring it home and put it to work.

Those half a million trees say others things, too. They say we can build a healthier and more sustainable future for our kids, that they don't have to inherit a throwaway world. There are ways to protect the things we depend upon for life without creating lives that lack. The trees you've saved tell us we just need to imagine that future and refuse to call it an impossible dream. When we do, good things happen.

This is the power of what we do together, and it's saving trees and a whole lot more every single day in every way that counts.


photo: wackybadger


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On a mission to create a more healthy, sustainable, and equitable world for the next seven generations and beyond.