Seventh Generation and Target Commercial

April 8, 2011

Seventh Generation 2X Laundry Detergent stars in a great new TV commercial from Target! Visit a Target store to buy our 2x Laundry Detergent and other Seventh Generation products. Then wash your laundry in cold water to save energy and the planet!

Seventh Generation

Telling stories with the goal of building a consumer revolution that nurtures the health of the next seven generations and beyond.

Language Matters: The Future of Period Care

As part of our mission to make Menstrual Equity a reality, we’re taking on the stigmas that have led not only to inequitable laws via the “tampon tax,” but to a culture of hiding and shame that affects everyone who gets their period. Tampons are endlessly tucked under sleeves and periods whispered about in hushed tones using coded language. Eliminating stigma, though, means getting real about the way we both think about periods and talk about periods, which is why we’re listening, learning, and making changes to be as inclusive as possible.

We Stand with the Youth Climate Movement

Our planet’s future and the health of generations to come is far too important for business as usual, which is why we constantly strive to make our products more sustainable, why we’re racing to reduce our carbon footprint and become a zero-waste company by 2025, and why we’re advocating for climate justice – including adding our voice and support to recent work led by organizations like NY Renews and PUSH Buffalo to help pass landmark climate legislation in New York State.

Take the Zero Waste Challenge

As we’ve continued to assess our own impact, we’ve also been inspired by individuals and organizations who are drawing attention to waste issues and spreading the word about how we can all make a difference, no matter how big or small the act. We’ve particularly been inspired by everyone taking on the #ZeroWasteChallenge and sharing their zero waste actions to help drive the conversation and do their part in helping our planet. We want to help spread the message and, since we know you share our commitment to a healthier future for your family, we’re inviting our community to join us in taking on the #ZeroWasteChallenge.