Seventh Generation and Target Commercial

April 8, 2011

Seventh Generation 2X Laundry Detergent stars in a great new TV commercial from Target! Visit a Target store to buy our 2x Laundry Detergent and other Seventh Generation products. Then wash your laundry in cold water to save energy and the planet!

Seventh Generation

Telling stories with the goal of building a consumer revolution that nurtures the health of the next seven generations and beyond.

What if We Were Meant to be the Next Greatest Generation?

In the middle of the Twentieth Century, everyday people became “The Greatest Generation” by coming together to fight for something bigger than themselves. Faced with world-altering conflicts, they rallied around their shared beliefs, their shared future. Today, the effects of climate change find us at a similar crossroads, and it’s time we ask ourselves: what if we were meant to be the Next Greatest Generation?

Seventh Generation: More Than a Name

We’ve always had the belief that you can’t live a healthy life on a sick planet. Every day that I come to work I’m reminded & inspired by the work our community does to nurture people & planet in all that we do. That mission inspired the origin of our name thirty years ago and continues to guide us in every product we make, and every action we take. It inspires our belief in a seventh generation to come.

Language Matters: The Future of Period Care

As part of our mission to make Menstrual Equity a reality, we’re taking on the stigmas that have led not only to inequitable laws via the “tampon tax,” but to a culture of hiding and shame that affects everyone who gets their period. Tampons are endlessly tucked under sleeves and periods whispered about in hushed tones using coded language. Eliminating stigma, though, means getting real about the way we both think about periods and talk about periods, which is why we’re listening, learning, and making changes to be as inclusive as possible.