Seventh Generation and Target Commercial

April 8, 2011

Seventh Generation 2X Laundry Detergent stars in a great new TV commercial from Target! Visit a Target store to buy our 2x Laundry Detergent and other Seventh Generation products. Then wash your laundry in cold water to save energy and the planet!

Seventh Generation

Telling stories with the goal of building a consumer revolution that nurtures the health of the next seven generations and beyond.

We Stand with the Youth Climate Movement

Our planet’s future and the health of generations to come is far too important for business as usual, which is why we constantly strive to make our products more sustainable, why we’re racing to reduce our carbon footprint and become a zero-waste company by 2025, and why we’re advocating for climate justice – including adding our voice and support to recent work led by organizations like NY Renews and PUSH Buffalo to help pass landmark climate legislation in New York State.

Take the Zero Waste Challenge

As we’ve continued to assess our own impact, we’ve also been inspired by individuals and organizations who are drawing attention to waste issues and spreading the word about how we can all make a difference, no matter how big or small the act. We’ve particularly been inspired by everyone taking on the #ZeroWasteChallenge and sharing their zero waste actions to help drive the conversation and do their part in helping our planet. We want to help spread the message and, since we know you share our commitment to a healthier future for your family, we’re inviting our community to join us in taking on the #ZeroWasteChallenge.

A Plant-Powered Movement is Underway

Here at Seventh Generation, we’ve been excited about all things plants for over 30 years. In fact, we worked hard to crack the code on harnessing the power of plants in many of our products – like our liquid laundry detergents – because plant-based materials allow us to lessen our reliance on the petroleum options out there. But what’s the real difference between the two? Why is ‘powered by plants’ such an exciting thing in the first place?

Save a Tree, Swap to Recycled TP

Hi. I’m Mike the Tree, and I’m here on behalf of my communitree. We trees have been out here making the planet a happier, healthier place for a long time. But you what has been bumming us out? Toilet paper. Trees produce oxygen, soak up extra CO2, and give your favorite birds and woodland critters a cozy place to crash. And we look mighty fine while doing it. I say the more trees our planet has, the better off our planet will be.