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 'Rockstar of the New Economy' by B Corps

Our fans have known all along that Seventh Generation rocks, but now we have the award to prove it!  We are delighted to be one of only three companies nationally to be recognized as a 'Rockstar of the New Economy' by B Corps, earning their Lifetime Achievement Award.


"Rockstars inspire us; they make us think, 'That's awesome! I want to do that,'" says Jay Coen Gilbert, co-founder of B Lab, the nonprofit that chose this year’s 'Rockstars.' "These Rockstars paved the way for a growing community of green, responsible, and sustainable businesses who define their success not just by their financial growth, but also by their social impact."


Katie Kerr of B Lab explains that Seventh Generation was chosen because of its, "consistent commitment to mission despite ups and downs in the business cycle. By highlighting companies like yours, we hope to inspire the rest of the business community to measure their impact and work to improve our world."


You can read more about Seventh Generation and other Rockstars in a Fast Company article announcing the honor. Since it's Rockstars of the New Economy, Fast Company compared the companies to iconic rockstar legends. Seventh Generation was compared to The Who.


Our CEO, John Replogle, said of the honor, "This is a tremendous way to kick-off our twenty-fifth year in business. We only hope that we can continue to inspire a consumer revolution to nurture the health of the next seven generations, so we can see the environmental impacts of our products on an even larger scale."


The Fast Company article also noted that Seventh Generation product sales in 2011 alone helped save 77,000 trees, 28 million gallons of water, and enough energy to heat 1,700 U.S. homes for a year. We also prevented 35,000 pounds of chlorine and 52,000 pounds of volatile organic compounds (VOCs) from being released into the environment. Between 2010 and 2011 Seventh Generation decreased normalized greenhouse gas emissions by 8%, a change whose impact is equivalent to the removal of 283 cars from the road for a year. All told, since 1999, our product sales have saved nearly 523,000 trees or 1.8 million barrels of petroleum.


B Corps are a new kind of company using the power of business to solve social and environmental problems. Today, there is a growing community of more than 600 Certified B Corps from 15 countries and 60 industries working together toward 1 unifying goal: to redefine success in business.


By voluntarily meeting higher standards of transparency, accountability, and performance, Certified B Corps like Seventh Generation are distinguishing themselves in a cluttered marketplace by offering a positive vision of a better way to do business.



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On a mission to create a more healthy, sustainable, and equitable world for the next seven generations and beyond.