Each year, Whole Planet Foundation changes the lives of hundreds of thousands by helping to alleviate poverty in the communities that supply Whole Foods Market stores with products. This year's Prosperity Campaign seeks to empower 180,000 people with microcredit loans and the chance to change their lives through entrepreneurship.
What makes microcredit so amazing is the fact that the loans are repaid and reloaned again and again. Through March 31, when you make a donation at any Whole Foods Market, 100% of the contribution will benefit microcredit clients. If you’re not near a Whole Foods Market store, you can donate online or start your own campaign on Whole Planet Foundation’s website.
This year’s campaign focuses on how big change can come from small change and features a Facebook essay contest in which the winner will receive a trip for two to India to witness firsthand how microcredit has changed the lives of so many.
Whole Planet Foundation hopes to raise $4.1 million through this year's Prosperity Campaign to help impoverished people living in communities in the U.S. and around the globe.
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