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and formulates products to be just as effective as their conventional counterparts, but without the pollutants. We've worked for many years with environmental and trade organizations to champion phosphate elimination from consumer products and are excited to see a voluntary industry ban take effect on July 1, 2010.

In this video, Martin Wolf, Seventh Generation's "Scienceman," explains phosphates and their negative impact on the environment.

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Telling stories with the goal of building a consumer revolution that nurtures the health of the next seven generations and beyond.