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In 1989, an individual of Mohawk Native American descent suggested that the small environmentally conscious company she worked for be named Seventh Generation. The name was in honor of the Great Law of the Haudenosaunee (the Six Nations Iroquois Confederacy), an ancient document urging its people to remember that “in our every deliberation, we must consider the impact of our decisions on the next seven generations.”

To this day, Seventh Generation honors its founding philosophy. We feel a deep responsibility to weigh in on important environmental and societal issues, such as the extraction of Canadian Tar Sands, the expansion of Keystone XL, and the current development of the Dakota Access Pipeline.

The fragile ecosystem and the tribal heritage of the Standing Rock Sioux Reservation in North Dakota is under threat from the pipeline. The pipeline has drawn peaceful protests in North Dakota where thousands of people—most notably the Sioux Native Americans—are trying to halt its construction. The tribe says the pipeline will cut across their sacred ancestral burial grounds, archaeological sites, and could pollute their main source of water.

Seventh Generation and our colleagues at are calling on President Obama to demand that the Dakota Access Pipeline be stopped.

We need to work together to protect the rights of Standing Rock—our actions today will help safeguard their community for future generations.  

Your voice matters. Speak up and stand up for Standing Rock.

Photo by: Arthur Hynes

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On a mission to create a more healthy, sustainable, and equitable world for the next seven generations and beyond.