Natural Laundry Detergent

Safe & effective formula

Available in
Free & Clear
  • 100 oz. (2.95 L)
  • 50 oz. (1.47 L)
  • 150 oz. (4.43 L)
Blue Eucalyptus & Lavender
  • 100 oz. (2.95 L)
  • 50 oz. (1.47 L)
  • 150 oz. (4.43 L)
Fresh Citrus
  • 100 oz. (2.95 L)
  • 50 oz. (1.47 L)
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Our Natural Laundry Detergent is tough on stains, but gentle to your world. With no dyes, optical brighteners or synthetic fragrances, Seventh Generation Laundry Detergent gives you great results in HE and standard machines, and works in all water temperatures. This Natural Laundry Detergent, made with plant-based ingredients, is a USDA Certified Biobased 97%.

  • Enzymes Lift Stubborn Stains
  • Works in All Temperatures
  • No Synthetic Fragrances

Natural Laundry liquid designed for Standard and HE machines
Laundry Liquid free of dyes & synthetic fragrances
Free & Clear Laundry Detergent is made for sensitive skin
USDA Certified Biobased 97%
Natural Laundry Liquid that supports sustainable palm oil
Free & Clear Liquid Laundry Detergent is hypoallergenic

Did You Know?

Optical brighteners are synthetic chemicals that make fabrics appear to glow in the presence of ultraviolet light. They don't get things clean -- they're only added to detergents to make us think our laundry is brighter and whiter.

Ingredients: water, laureth-6 (plant-derived cleaning agent), sodium lauryl sulfate (plant-derived cleaning agent), sodium citrate (plant-derived water softener), glycerin (plant-derived enzyme stabilizer), sodium chloride (mineral-based viscosity modifier), oleic acid (plant-derived anti-foaming agent), sodium hydroxide (mineral-based pH adjuster), calcium chloride (mineral-based enzyme stabilizer), citric acid (plant-derived pH adjuster), protease, amylase, and mannanase (plant-derived enzyme blend soil removers), and benzisothiazolinone and methylisothiazolinone (synthetic preservatives).

Fragranced with plant-based essential oils and botanical extracts*

Fresh Citrus: Buchu leaf oil, carthamus tinctorius (safflower) seed oil, citrus aurantium dulcis (orange) peel oil, gamma-decalactone, linalool.

*d-Limonene is a component of these fragrance ingredients

Blue Eucalyptus & Lavender: Eucalyptus dives, lavandula angustifolia (lavender) oil, lavandula hybrida (lavandin) oil, pinus sylvestris (pine).

Product Manufactured in: California, USA and Mississippi, USA
Ingredient Origins: USA and Globally Sourced

SDS EnglishSDS EspañolSDS Francais


This natural laundry detergent is a 2x concentrated formula and is designed to produce the best results when measured and used according to these easy steps:

SORT: Follow garment care label instructions.

PRETREAT: Pour natural laundry detergent directly on stained fabric, rub gently and soak before washing clothes.

MEASURE: Standard and HE Machines: Line 2 (1.5 oz / 44mL) for medium loads; to line 4 (2.2 oz / 65 mL) for heavily soiled or larger loads.

POUR: Use dispenser for HE washers. For standard washers, begin to fill machine with water, add natural laundry detergent, then add clothes. The 50 oz laundry detergent bottle contains 33 loads as measured to Line 1 in the cap. The 150 oz laundry detergent bottle contains 99 loads as measured to Line 1 in the cap. Please recycle the laundry detergent bottle when you are done.


View all Seventh Generation Laundry Detergent FAQs.

This bottle is made from 80% recycled plastic.

How to recycle plastic bottles from Seventh Generation Natural Laundry Detergent

For 150 oz. bottles only, please remove the dispenser spigot prior to recycling bottle

learn more at

Natural Laundry Detergent is rated 4.7 out of 5 by 2817.
Rated 5 out of 5 by from Love it I got this from Tesco and am so pleased to have discovered this new range. The smell are fantastic, like aromatherapy oils and the washing results are great.
Date published: 2017-07-07
Rated 5 out of 5 by from Good bye to mold in my high efficiency top loader I purchased this with a coupon several months ago thinking I would give it a try and see how it stacked up to Tide. Because of some allergies we have always used Tide Free and Clear. I was happy as this Seventh Generation detergent seemed to clean equally as well and we have had no allergy issues. But, it is more expensive. I was on the fence! Then, one day I realized that the moldy smell was gone. This was something that plagued my laundry if I left it in the washer for even just an hour or two after the cycle was complete. But, was it coincidence? I recently switched back to Tide and the moldy smell returned!! I'm sold! I am changing back to Seventh Generation tomorrow and will never look back. Thank you for my mold free laudry!!
Date published: 2017-07-03
Rated 5 out of 5 by from Best detergent yet! My son has a lot of food sensitivities/allergies, and environmental allergies as well. As soon as we switched to this detergent we saw a huge improvement! So thankful for something that's safe for my baby and good for the whole family!
Date published: 2017-06-02
Rated 5 out of 5 by from Great stuff Got a free sample from seventhgeneration and I think the laundry packs are really good. No rashes on my child legs.
Date published: 2017-05-31
Rated 3 out of 5 by from Excessive Foam Hi I live in the UK and my usual brand, Surcare, was unavailable at Tesco. I was delighted to find this alternative and am very satisfied with the cleaning it provides. However, I have a concern regarding the amount of foam present. As we have sensitive skin I am keen to eliminate all residue but, despite small loads and extra rinsing (which I usually do) I am still finding foam after the final spin (compared to none at all when using Surcare). I don't live in an exceptionally soft water and use rather less than the recommended dose. I don't want to use less in case compromises cleaning. I would be grateful for your advice. Marie Montgomery, Frodsham, England.
Date published: 2017-05-22
Rated 5 out of 5 by from Great product all the way around! I was selected to try this product through a sample. I love this product because it makes my clothes feel soft and very clean without a grimy feel on it. My family and I have sensitive skin so this really was an attraction to this formula of detergent. I love it and will continue to purchase. I love that the ingredients are on the bottle. I've never seen another company do that! Its a natural product that is environmentally friendly! I love that! I feel good about purchasing this product and truly feel like I'm giving my family the best when using this product as well as other 7th Generation products. Its a clean you can feel good about. 100% guilt free of harming the environment and your family through chemicals. Awesome product! I received a free product for the purpose of my review. Opinions are 100% my own.
Date published: 2017-05-12
Rated 1 out of 5 by from Everything but... Oh dear, sucked in big time, everything brilliant till I read it contains MI (artificial preservatives) know to be a massive problem with allergic reactions across the world and more serious since they can be used singularly and in higher concentrations. I thought I had found the answer. Possibly time to review your product description and formulation for the future!
Date published: 2017-05-10
Rated 5 out of 5 by from Very good I was looking for this for so long and finally found it!! I received this for free for the purpose of my review and I really like it this is my 100% opinion
Date published: 2017-05-10
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