All of our detergents are formulated to be tough on stains, but gentle on clothes, and this includes baby's clothing.  It is always a good idea to reference garment care instructions before washing.  Certain stains are best pre-treated prior to washing. 

All Seventh Generation laundry detergents are safe for use on cloth diapers. We tested these products on cloth diapers both in a laboratory setting and with parents who use cloth diapers on their babies. The studies show that these products are safe to use on cloth diapers. They do not leave residues and maintain the integrity of cloth diaper fabrics over multiple uses. 

Optical brighteners are synthetic chemicals that make fabrics appear to glow in the presence of ultraviolet light. They don't have anything to do with getting things clean -- they're only added to detergents to make us think our laundry is brighter and whiter than it really is.

Designed to intentionally remain behind on our clothes and linens, optical brighteners can rub off on our skin where they may cause a reaction that looks like sunburn.

They're no fun for the environment either. Optical brighteners washed down our drains frequently survive wastewater treatment and escape into our lakes, rivers, and streams. Once there, they don't completely biodegrade and instead accumulate in fish. 

All Seventh Generation Laundry Detergent formulas are safe for both greywater systems and septic systems.