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Laundry

Our laundry detergent formulas give you a stain-fighting clean for when life gets messy. Stain-fighting laundry solutions that get tough when life gets messy.

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Laundry Banner - Stain Spray, F&C EasyDose, Fabric Softener Sheets on laundry room shelf

Sensitive Skin Laundry Detergent & Lavender Scented Detergent at Seventh Generation

At Seventh Generation, we do laundry differently because, well, we do most everything differently. That’s because when you’re on a mission to create laundry solutions that work great for your busy family and help create a healthier future for the next seven generations—you have to think outside the box.

It starts with our commitment to Powered by Plants™ laundry formulas made from renewable ingredients and tested on 60 of your toughest stains. That way, you get the clean clothes you expect, and the peace of mind you deserve. But we don’t stop there. As part of our commitment to nurture our planet’s precious natural resources, and our belief in a seventh generation to come, our liquid laundry formulas are 100% biodegradable to break down and leave no lasting impact on our water supply. And we always formulate without the use of artificial fragrances, dyes, or artificial brighteners.

We invite you to get to know our full (and growing!) line of laundry offerings. There’s a little something for every family—and every mess. Our Baby Laundry Detergent is gentle on sensitive skin, while our Ultra Power Plus Detergent is boosted by advanced enzymes for extra-tough stains. Then there’s our EasyDose™ Ultra Concentrated Laundry Detergent that gives you 66 loads of laundry in a compact 23 oz. bottle + revolutionary auto-dosing that measures you the right amount—every time. 1 squeeze = 1 load. In addition, we help you round out the ultimate laundry experience with Stain Spray, Fabric Softener, and Oxy Booster Packs.



Many of our laundry products have also received United States Government accreditations such as EPA Safer Choice and USDA Certified Biobased Product labels. Click through our product portfolio to see what certifications each product has received.

Seventh Generation is proud to be a 2019 Safer Choice Partner of the Year Award Winner. Products with the Safer Choice label help consumers identify products with safer ingredients without trading off quality or performance. Select Seventh Generation laundry detergent products belong to a group of more than 2,000 products that have qualified to carry the EPA Safer Choice label.

Seventh Generation also has a wide range of products in our laundry range labeled as USDA Biobased Products. Biobased products are derived from plants and other renewable agricultural, marine, and forestry materials. Biobased products provide an alternative to run of the mill petroleum derived products and this list includes a wide range of cleaning products from Seventh Generation.

Read our guide on how to tackle your toughest laundry stains as you search for the detergent that works the best for you and your family. Whether you are looking for a liquid detergent, powder detergent, or laundry pack. Seventh Generation has something for your laundry routine.