Ultra Power Plus™ Natural Laundry Detergent

Contains 20% more stain-fighting power!*

Available in
Free & Clear
  • 95 oz. (2.8 L)
Fresh Citrus Scent
  • 95 oz. (2.8 L)
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It Works

Formulated with PlantTech™ for 20% more stain-fighting power* to tackle the broadest range of stains. Deep cleans dirt and leaves clothes fresh and clean.

*compared to an equal amount of our regular Natural Laundry Detergent liquid.

We Care

Biodegradable formula contains no dyes, synthetic fragrances or optical brighteners.

  • PlantTech™ Stain-Fighting Formula
  • No Optical Brighteners

Powerful Laundry Detergent with no synthetic fragrances
Natural Laundry Detergent with PlantTech™ deep cleans
Powerful Natural Laundry Detergent with no optical brighteners
Natural Laundry Detergent with stain-fighting formula

Did You Know?

Plants are powerful! Now you can say goodbye to even those "impossible" stains thanks to the science of PlantTech™ our own blend of advanced, plant-based enzymes.

Ingredients: Water, laureth-6 (plant-derived cleaning agent), sodium citrate (plant-derived water softener), sodium lauryl sulfate (plant-derived cleaning agent), glycerin (plant-derived enzyme stabilizer), sodium chloride (mineral-based viscosity modifier), oleic acid (plant-derived anti-foaming agent), sodium hydroxide (mineral-based pH adjuster), calcium chloride (mineral-based enzyme stabilizer), citric acid (plant-derived pH adjuster), protease, amylase, pectinase, and mannanase (plant-derived enzyme blend soil removers), and benzisothiazolinone and methylisothiazolinone (synthetic preservatives).

Fragranced with plant-based essential oils and botanical extracts*

Fresh Scent: Citral, citrus aurantium bergamia (bergamot) fruit oil, citrus aurantium dulcis (orange) peel oil, citrus grandis (grapefruit) peel oil, lavandula angustifolia (lavender) oil.

*d-Limonene is a component of these fragrance ingredients.

Product Manufactured in: California, USA and Mississippi, USA
Ingredient Origins: USA and Globally Sourced

SDS EnglishSDS EspañolSDS Francais


Follow garment care label instructions. PRETREAT: Pour onto stained fabric, rub gently and soak. MEASURE: To the bottom of line 3 (1.75 oz) for medium loads; to the top of line 5 Line (2.6oz) for heavily soiled or larger loads. WASH: Use dispenser for HE washers. For standard washers, start machine, add detergent, then clothes. 54 loads as measured to medium dose. Septic Safe.

For all water temperatures Cold & Hot.

Keep out of reach of children. If product gets into eyes, flush thoroughly with water. If swallowed, drink plenty of water.


View all Seventh Generation Laundry Detergent FAQs.

Bottle made from 80% recycled plastic (excluding colorant).

Please recycle this bottle when you are done with it!

Learn more at how2recycle.info

Ultra Power Plus™ Natural Laundry Detergent is rated 4.8 out of 5 by 21.
Rated 5 out of 5 by from As good as Tide Stain Release or Persil Pro Clean As good as Tide Stain Realease or Persil Pro Clean on whites and colors without nasty chemicals, fake stinks or dyes...boom!
Date published: 2017-05-01
Rated 4 out of 5 by from Great product except for SLS I've been using this for a few loads now and I like it, the smell is pleasant not over powerful but not clinical smelling. The only thing I do not like is that it has sodium lauryl sulfate in it. I would think it can be made with something non chemical even though it is listed as plant based derived. When it is broken down so much, I dont think the plant base comes into play anymore. Anyways, overall, I do like it and the Seventh Generation products have been working very well for cleanliness and getting stains out so I do recommend. Was given 4 stars due to the listed ingredients that I feel can be more organic and plant based yet still give a good clean. I did not receive any samples so my opinion is 100% my own.
Date published: 2016-10-31
Rated 5 out of 5 by from Smells Great and Works Great Too! I love that it lists all the ingredients and it uses Plant-based technology to lift stains better than ever. I feel so much better knowing what is inside my products. I was a bit skeptical that a more natural-based product would clean my clothes as well as my preferred brand, but it did great and I noticed no difference! I will continue to use Seventh Generation products now knowing that they are more upfront with their ingredients! I received a free product for the purpose of my review. Opinions are 100% my own.
Date published: 2016-07-29
Rated 5 out of 5 by from Great Amazing ! And it works just good I would recommend it
Date published: 2016-07-19
Rated 4 out of 5 by from Effective and non irritating This detergent helps to get rid of many stains and odors. It's suitable for pretreating stains. It has a light citrus scent (mainly lemon) that is quite enjoyable. There wasn't any residue on my clothes and it didn't make me itch. I am disappointed that it contains sodium lauryl sulfate. I wish it contained surfactants instead. I received a free product for the purpose of my review. Opinions are 100% my own.
Date published: 2016-07-17
Rated 5 out of 5 by from A natural laundry detergent with a scent! I received a free sample from Seventh Generation to test and review. I am usually wary of trying scents because of sensitive skin in the family, but this detergent cleaned great and the scent did not irritate our skin! I am very pleased with this detergent! I have a standard (non-HE) washer.
Date published: 2016-07-14
Rated 5 out of 5 by from I got some last week it worked good on my work pants
Date published: 2016-07-13
Rated 3 out of 5 by from Irritation Free I bought this about a few months ago, and I like the price at Target, for which it was on sale... I ended up paying about $11 including sales tax. However, I did receive this product for free, but I had to pay $2 (taxes) After going through it, I prefer using Costco's Free & Clear environmental friendly laundry detergent. Costco lasts me longer than Seventh Generation roughly the same price. I don't like the packaging compared to the Costco one. Majority of my laundry detergents are in rectangular or squared shape, so they fit better in storage. As for the cleaning actions, it smells like a hint of lemons, but not too strong like those chemically cleaning agents like Lysol. As much as I wanted to try out the Free & Clear, they weren't available in my area -- online only. So, the only places I can find free & clean AND natural is at Costco. Costco carries their brand and Boulder's. The product does contain SLS, which I don't think it is really needed. The product overall cleans normal loads fine, but tough stains it will not come off. However, the fact that I don't feel like I need to itch while wearing clothes, that is pretty cool, I must say.
Date published: 2016-07-05
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