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2010 Sustainability Report Logo

It's the time of year when we look back at all of the successes and yes, the failures, of Seventh Generation's journey toward sustainability. There's never a straight line in this work. We make great strides in some areas, while losing ground in others. And you can find all of it, the good, the bad, and the "needs progress," in our most recent sustainability report, titled Renewal. We are pleased to share it with you, and we hope you will let us know how you like it by posting back to this blog.

Some high points over the last year: 

  • We realized an 11% sales growth during a sluggish economy.
  • We launched our first ever national television advertising campaign to increase exposure to our brand.
  • We worked hard to make our products more available to you, our consumer, by expanding our already extensive distribution base to include key retailers such as Safeway and Walmart, partnerships which accelerated our goal of making green products affordably accessible to more consumers.
  • Our employees contributed a total of 1220 hours to support community causes, and they met our 2005–2010 goal of a 20% reduction in the carbon footprint in their personal lives.

We fell short in some places as well, including reducing our use of virgin plastic. And we had hoped to be able to more accurately report on the footprint of our supply chain. This work is now moving forward, and will be in place by Q1 of 2012, but not as fast as we had wished.

Do let us know what you think. Post back here, or email us at We are listening, and would love your thoughts.