Natural Laundry Detergent

Safe & effective formula

Available in
Free & Clear
  • 100 oz. (2.95 L)
  • 50 oz. (1.47 L)
  • 150 oz. (4.43 L)
Blue Eucalyptus & Lavender
  • 100 oz. (2.95 L)
  • 50 oz. (1.47 L)
  • 150 oz. (4.43 L)
Fresh Citrus
  • 100 oz. (2.95 L)
  • 50 oz. (1.47 L)
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Our Natural Laundry Detergent is tough on stains, but gentle to your world. With no dyes, optical brighteners or synthetic fragrances, Seventh Generation Laundry Detergent gives you great results in HE and standard machines, and works in all water temperatures. This Natural Laundry Detergent, made with plant-based ingredients, is a USDA Certified Biobased 97%.

  • Enzymes Lift Stubborn Stains
  • Works in All Temperatures
  • No Synthetic Fragrances

Natural Laundry liquid designed for Standard and HE machines
Laundry Liquid free of dyes & synthetic fragrances
Free & Clear Laundry Detergent is made for sensitive skin
USDA Certified Biobased 97%
Natural Laundry Liquid that supports sustainable palm oil
Liquid Laundry Detergent that is hypoallergenic

Did You Know?

Optical brighteners are synthetic chemicals that make fabrics appear to glow in the presence of ultraviolet light. They don't get things clean -- they're only added to detergents to make us think our laundry is brighter and whiter.

Ingredients: water, laureth-6 (plant-derived cleaning agent), sodium lauryl sulfate (plant-derived cleaning agent), sodium citrate (plant-derived water softener), glycerin (plant-derived enzyme stabilizer), sodium chloride (mineral-based viscosity modifier), oleic acid (plant-derived anti-foaming agent), sodium hydroxide (mineral-based pH adjuster), calcium chloride (mineral-based enzyme stabilizer), citric acid (plant-derived pH adjuster), protease, amylase, and mannanase (plant-derived enzyme blend soil removers), and benzisothiazolinone and methylisothiazolinone (synthetic preservatives).

Fragranced with plant-based essential oils and botanical extracts*

Fresh Citrus: Buchu leaf oil, carthamus tinctorius (safflower) seed oil, citrus aurantium dulcis (orange) peel oil, gamma-decalactone, linalool.

*d-Limonene is a component of these fragrance ingredients

Blue Eucalyptus & Lavender: Eucalyptus dives, lavandula angustifolia (lavender) oil, lavandula hybrida (lavandin) oil, pinus sylvestris (pine).

Product Manufactured in: California, USA and Mississippi, USA
Ingredient Origins: USA and Globally Sourced

SDS EnglishSDS EspañolSDS Francais


This natural laundry detergent is a 2x concentrated formula and is designed to produce the best results when measured and used according to these easy steps:

SORT: Follow garment care label instructions.

PRETREAT: Pour natural laundry detergent directly on stained fabric, rub gently and soak before washing clothes.

MEASURE: Standard and HE Machines: Line 2 (1.5 oz / 44mL) for medium loads; to line 4 (2.2 oz / 65 mL) for heavily soiled or larger loads.

POUR: Use dispenser for HE washers. For standard washers, begin to fill machine with water, add natural laundry detergent, then add clothes. The 50 oz laundry detergent bottle contains 33 loads as measured to Line 1 in the cap. The 150 oz laundry detergent bottle contains 99 loads as measured to Line 1 in the cap. Please recycle the laundry detergent bottle when you are done.


View all Seventh Generation Laundry Detergent FAQs.

This bottle is made from 80% recycled plastic.

How to recycle plastic bottles from Seventh Generation Natural Laundry Detergent

For 150 oz. bottles only, please remove the dispenser spigot prior to recycling bottle

learn more at

Natural Laundry Detergent is rated 4.7 out of 5 by 2659.
Rated 4 out of 5 by from Gentle love laundry detergent I tried this seventh generation natural laundry detergent. To my surprise it is really good . Fragranced with plant-based essential oils and botanical scents, it smells amazing. I received a free product for the purpose of my review. Opinions are 100% my own."
Date published: 2017-02-20
Rated 5 out of 5 by from Great product I love using seventh generation product, i was referred this product by a friend and when started using i am happy that i am chemical free and natural products. Apart from laundry i use seventh generation diapers, hand dish soap and cleaning products. I love them all
Date published: 2017-02-20
Rated 5 out of 5 by from Love it Best selection of products anyone could ask for ever
Date published: 2017-02-19
Rated 5 out of 5 by from Great Free and Clear Detergent On my last stock-up trip to the grocery store, Seventh Generation was on sale, so I decided to give it a try. I was originally very hesitant to try a chemical free detergent, assuming there was no way it could handle my laundry, especially my dog's laundry. So I decided to try it initially on my dog's blankets, as the ultimate pass or fail test. No matter how often I wash these blankets, they're always smelly, muddy and furry. I usually toss their blankets in the wash with 2 Kirkland (Costco) laundry pods and 1/4 c vinegar. I wash them on the cold cycle, extra rinse and then toss them in the dryer. The combination of double detergent and vinegar is usually enough to leave the blankets fresh for a few days. Once the cycle ended, I gave the blankets a quick sniff before tossing them into the far, so good. I couldn't believe that they were fresh smelling and clean after 1 wash and minimal detergent. I tossed them into the dryer and back into the dogs little paws they went. The blankets have now been on our bed for them for the last week and the only signs of dog are some white fur. I am definitely impressed with Seventh Generation laundry detergent. I have now tried a deconstruction load on my normal laundry and got the same great results. I love that it is chemical free, especially since my weird little dogs love to lick their blankets. I know that they are not ingesting any harmful residual detergent that may have been left un-rinsed. They have been a lickers since the day we adopted them, and this was never something that I considered until learning about #comeclean with Seventh Generation detergent. Personally, as a sufferer of gives, I am more than happy to remove extra chemicals from my life wherever possible. Overall, this is a great chemical free detergent and works well, even on the smelliest, dirtiest of laundry loads. It is more expensive than its competitors, but worth the extra few dollars for the peace of mind.
Date published: 2017-02-18
Rated 5 out of 5 by from Safe, Dependable and Works Great! Safe to use for any family member, Soft on your skin and had no rash/reactions when trying this product. I did receive this product free to try however this is 100% my own opinion and it does a great job. This product even cleaned out an old stain that I thought was never coming out. I would highly recommend and would use this product again.
Date published: 2017-02-17
Rated 5 out of 5 by from Great Sensitivity Skin Detergent I receive this from seventh generation to be reviewed. This is a good detergent. Remove all stain from my daughters clothes. Don't have anything odor. Is very concentrated. I buy this again
Date published: 2017-02-17
Rated 4 out of 5 by from Great for any member of our family. This laundy detergent work perfectly for our baby's clothes. He doesnt have sensitive skin as a diagnostic but I prefer protect him. The best part is I can use the same laundry detergent for all my family. The clothes look clean and feel soft. I like it. I received a free product for the purpose of my review. Opinions are 100% my own
Date published: 2017-02-17
Rated 4 out of 5 by from First Impression I used Free & Clear 4x concentrated for the 1st time and it seems average as far as cleaning which is good thus far but haven't got to try it on my husband's super dirty outdoor work clothes since I've only just received it yesterday for review. The ingredients are less than most other detergents so I can feel like there will be less likely me and my family will have any allergic reactions to this detergent. I love that there was no animal testing nor animal ingredients which makes me feel good about using this product. However its not as free and clear as I had hoped since its 3rd main ingredient is sodium lauryl sulfate which is a common and controversial ingredient in a lot of products. So if your trying to avoid this ingredient then this product isn't for you. Everyone skin is different so if your looking to try something different that's less harsh as common products such as Tide then you may enjoy this product. I can see myself using this product again myself since it has no dyes nor added fragrance which is one thing I really love about this detergent. I received a free product for the purpose of my review. Opinions are 100% my own.
Date published: 2017-02-17
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