Laundry Detergent

Safe* & effective formula

Available in
Free & Clear
  • 100 oz. (2.95 L)
  • 50 oz. (1.47 L)
  • 150 oz. (4.43 L)
Fresh Citrus Scent
  • 100 oz. (2.95 L)
  • 50 oz. (1.47 L)
Blue Eucalyptus & Lavender
  • 50 oz. (1.47 L)
  • 150 oz. (4.43 L)
Fresh Lavender Scent
  • 100 oz. (2.95 L)

Our Laundry Detergent is tough on stains, but gentle to your world. With no dyes, optical brighteners or synthetic fragrances, Seventh Generation Laundry Detergent gives you great results in HE and standard machines, and works in all water temperatures. This Laundry Detergent, made with plant-based ingredients, is a USDA Certified Biobased Product 97%.

  • Enzymes Lift Stubborn Stains
  • Works in All Temperatures
  • No Synthetic Fragrances

Laundry liquid designed for Standard and HE machines
Laundry Liquid free of dyes & synthetic fragrances
Free & Clear Laundry Detergent is made for sensitive skin
USDA Certified Biobased Product 97%
Laundry Liquid that supports sustainable palm oil
Free & Clear Liquid Laundry Detergent is hypoallergenic

Ingredients: water, laureth-6 (plant-derived cleaning agent), sodium lauryl sulfate (plant-derived cleaning agent), sodium citrate (plant-derived water softener), glycerin (plant-derived enzyme stabilizer), sodium chloride (mineral-based viscosity modifier), oleic acid (plant-derived anti-foaming agent), sodium hydroxide (mineral-based pH adjuster), calcium chloride (mineral-based enzyme stabilizer), citric acid (plant-derived pH adjuster), protease, amylase, and mannanase (plant-derived enzyme blend soil removers), and benzisothiazolinone and methylisothiazolinone (synthetic preservatives).

Scents from plant-based essential oils and botanical ingredients*

Fresh Citrus Scent: Buchu leaf oil, carthamus tinctorius (safflower) seed oil, citrus aurantium dulcis (orange) peel oil, gamma-decalactone, linalool.
*d-Limonene is a component of these fragrance ingredients

Blue Eucalyptus & Lavender: Eucalyptus dives, lavandula angustifolia (lavender) oil, lavandula hybrida (lavandin) oil, pinus sylvestris (pine).

Fresh Lavender Scent: Acacia decurrens (mimosa) flower extract (plant-derived fragrance), citronellol (plant-derived fragrance), lavandula angustifolia (lavender) oil (plant-derived fragrance), lavandula hybrida (lavandin) oil (plant-derived fragrance), mentha viridis (spearmint) leaf oil (plant-derived fragrance), pelargonium graveolens (geranium) flower oil (plant-derived fragrance), pogostemon cablin (patchouli) oil (plant-derived fragrance), prunus amygdalus dulcis (sweet almond) oil (plant-derived fragrance).
*Linalool is a component of these fragrance ingredients.

Product Manufactured in: California, USA and Mississippi, USA
Ingredient Origins: USA and Globally Sourced

SDS EnglishSDS EspañolSDS Francais


This natural laundry detergent is a 2x concentrated formula and is designed to produce the best results when measured and used according to these easy steps:

SORT: Follow garment care label instructions.

PRETREAT: Pour natural laundry detergent directly on stained fabric, rub gently and soak before washing clothes.

MEASURE: Standard and HE Machines: Line 2 (1.5 oz / 44mL) for medium loads; to line 4 (2.2 oz / 65 mL) for heavily soiled or larger loads.

POUR: Use dispenser for HE washers. For standard washers, begin to fill machine with water, add natural laundry detergent, then add clothes. The 50 oz laundry detergent bottle contains 33 loads as measured to Line 1 in the cap. The 150 oz laundry detergent bottle contains 99 loads as measured to Line 1 in the cap. Please recycle the laundry detergent bottle when you are done.

*safe when used as directed.


View all Seventh Generation Laundry Detergent FAQs.

This bottle is made from 80% recycled plastic.

How to recycle plastic bottles from Seventh Generation Natural Laundry Detergent

For 150 oz. bottles only, please remove the dispenser spigot prior to recycling bottle

learn more at

Natural Laundry Detergent is rated 4.7 out of 5 by 2842.
Rated 4 out of 5 by from Question on ingredients I am so far impressed with the ingredients, however am I curious as to the sodium chloride, and cannot seem to find if this is a bleach free product?
Date published: 2018-02-07
Rated 5 out of 5 by from Laundry detergent I received this product free to try and review. I love it, has no harsh chemicals. I would definitely recommend this product.
Date published: 2018-01-24
Rated 1 out of 5 by from New Lavender scent is awful! I bought this because it was the last bottle left thinking the "new" lavender scent was just minus the eucalyptus. Oh no! This is an overly flowery scent that smells artificial. I also rinsed the load again to try to get rid of it, but it wasn't much better. Back to the store it goes!
Date published: 2018-01-23
Rated 1 out of 5 by from New fresh lavender scents is TOO STRONG. For the record, this review is for the new Fresh Lavender scent, and not about the quality or effectiveness of the detergent. I have to join the chorus of those complaining about the new "fresh lavender" scent. I love the smell of actual fresh lavender, and usually like products with natural lavender scents (no synthetics). However, this scent does not smell like lavender, and it is very overpowering. I am among those who suffer from scent sensitivities, and the previous Blue Eucalyptus and Lavender scent was never a problem for me. If the Blue Eucalyptus and Lavender scent is no longer available at my store, I will be purchasing the fragrance free version instead.
Date published: 2018-01-21
Rated 4 out of 5 by from Great I received a free sample in the mail and I absolutely loved it. My clothes were clean and it didn’t break out my skin.
Date published: 2018-01-12
Rated 1 out of 5 by from New “fresh lavender” scent is AWFUL The new “fresh lavender” scent is sooo strong and sooo awful and sooo NOT lavender. Like a previous reviewer, I’ve been a longtime, happy user of the Seventh Generation “blue eucalyptus & lavender” scented laundry detergent. I recently purchased what I thought was the usual scent only to be highly disappointed to find out how awfully wrong I was. First off, the label for the new “fresh lavender” scent looks practically identical to the old “blue eucalyptus & lavender” label (seriously, Seventh Generation? Come a mama out!) So I didn’t even notice the difference until I pulled my laundry out of the washer and couldn’t get over how bad it smelled. At first I thought maybe my washer hadn’t washed out all of the detergent, or that perhaps I used too much. So I ran the load through the rinse cycle again. Nope. That horrendously strong odor was still there. Then I looked at the bottle and noticed the tiny little “new” label above the scent name and realized that despite the incredibly similar label, it wasn’t the usual scent. Now, I love lavender. But this smell is not lavender. It smells like a combo of ammonia and bug spray to me. And I cannot get over how strong it is. Even after an extra rinse cycle and dry, everything washed in that load of laundry reeks. I’m super disappointed. Please tell me that this new extremely strong and unpleasant not-actually-lavender scent isn’t replacing the blue eucalyptus & lavender scent.
Date published: 2018-01-08
Rated 1 out of 5 by from New formula has patchouli The new 100oz bottles of Lavender laundry soap have patchouli, everyone. It is not stated on the front of the bottle. The bottle says 'new fresh lavender scent' which is not true and misleading- as the only scent is patchouli It has permeated my clothes, as well, as a previous reviewer stated, even after washing 3 times to rid the odor. The scent of patchouli is very bothersome and my family is sensitive to it. I've hassled all day with my stinky patchouli laundry issue and feel it is fair to leave this review and hope it helps anyone else.
Date published: 2018-01-05
Rated 4 out of 5 by from the new fresh lavender scent I absolutely LOVE the new lavender scent!!! It smells SO good compared to the old scent. It's my favorite so far!! I hope it's not just a temporary scent and that you'll keep it permanently. Great job!
Date published: 2018-01-05
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