Natural Laundry Detergent

Safe & effective formula

Available in
Free & Clear
  • 100 oz. (2.95 L)
  • 50 oz. (1.47 L)
  • 150 oz. (4.43 L)
Blue Eucalyptus & Lavender
  • 100 oz. (2.95 L)
  • 50 oz. (1.47 L)
  • 150 oz. (4.43 L)
Fresh Citrus
  • 100 oz. (2.95 L)
  • 50 oz. (1.47 L)
Find Locally

Our Natural Laundry Detergent is tough on stains, but gentle to your world. With no dyes, optical brighteners or synthetic fragrances, Seventh Generation Laundry Detergent gives you great results in HE and standard machines, and works in all water temperatures. This Natural Laundry Detergent, made with plant-based ingredients, is a USDA Certified Biobased 97%.

  • Enzymes Lift Stubborn Stains
  • Works in All Temperatures
  • No Synthetic Fragrances

Natural Laundry liquid designed for Standard and HE machines
Laundry Liquid free of dyes & synthetic fragrances
Free & Clear Laundry Detergent is made for sensitive skin
USDA Certified Biobased 97%
Natural Laundry Liquid that supports sustainable palm oil
Liquid Laundry Detergent that is hypoallergenic

Did You Know?

Optical brighteners are synthetic chemicals that make fabrics appear to glow in the presence of ultraviolet light. They don't get things clean -- they're only added to detergents to make us think our laundry is brighter and whiter.

Ingredients: water, laureth-6 (plant-derived cleaning agent), sodium lauryl sulfate (plant-derived cleaning agent), sodium citrate (plant-derived water softener), glycerin (plant-derived enzyme stabilizer), sodium chloride (mineral-based viscosity modifier), oleic acid (plant-derived anti-foaming agent), sodium hydroxide (mineral-based pH adjuster), calcium chloride (mineral-based enzyme stabilizer), citric acid (plant-derived pH adjuster), protease, amylase, and mannanase (plant-derived enzyme blend soil removers), and benzisothiazolinone and methylisothiazolinone (synthetic preservatives).

Fragranced with plant-based essential oils and botanical extracts*

Fresh Citrus: Buchu leaf oil, carthamus tinctorius (safflower) seed oil, citrus aurantium dulcis (orange) peel oil, gamma-decalactone, linalool.

*d-Limonene is a component of these fragrance ingredients

Blue Eucalyptus & Lavender: Eucalyptus dives, lavandula angustifolia (lavender) oil, lavandula hybrida (lavandin) oil, pinus sylvestris (pine).

Product Manufactured in: California, USA and Mississippi, USA
Ingredient Origins: USA and Globally Sourced

SDS EnglishSDS EspañolSDS Francais


This natural laundry detergent is a 2x concentrated formula and is designed to produce the best results when measured and used according to these easy steps:

SORT: Follow garment care label instructions.

PRETREAT: Pour natural laundry detergent directly on stained fabric, rub gently and soak before washing clothes.

MEASURE: Standard and HE Machines: Line 2 (1.5 oz / 44mL) for medium loads; to line 4 (2.2 oz / 65 mL) for heavily soiled or larger loads.

POUR: Use dispenser for HE washers. For standard washers, begin to fill machine with water, add natural laundry detergent, then add clothes. The 50 oz laundry detergent bottle contains 33 loads as measured to Line 1 in the cap. The 150 oz laundry detergent bottle contains 99 loads as measured to Line 1 in the cap. Please recycle the laundry detergent bottle when you are done.


View all Seventh Generation Laundry Detergent FAQs.

This bottle is made from 80% recycled plastic.

How to recycle plastic bottles from Seventh Generation Natural Laundry Detergent

For 150 oz. bottles only, please remove the dispenser spigot prior to recycling bottle

learn more at

Natural Laundry Detergent is rated 4.7 out of 5 by 2728.
Rated 5 out of 5 by from Smells great I got this free sample and loved it! It makes my clothes and linens really soft and it smells great. I also like that there are no dyes in the formula.
Date published: 2017-03-18
Rated 4 out of 5 by from It's ok I like the fact that it's free from dyes and perfumes etc. but it's not that good on stains. Other than that it didn't cause any allergic reactions on any of my 3 small children. My oldest breaks out in rashs on the littlest of things and this didn't break her out so yay on that. As for my youngest child my 1 year old it didn't do much for stains but when you have small children that can't be helped.
Date published: 2017-03-17
Rated 5 out of 5 by from Cleans well without harsh ingredients The Seventh Generation Free and Clear is really a great laundry detergent. This laundry detergent cleans my laundry very well. Colors stay bright and whites stay white. It really works great on dirt and stains but is very gentle for the skin. It does not have any dyes, optical brighteners or synthetic fragrances. I love that it is a natural detergent which is safe to use for people and especially little children with sensitive skin. The laundry really feels soft when coming out of the laundry machine. This detergent cleans my laundry whether I use it for whites, dark clothes or on gentle fabrics. I like that you can use it even in cold water and that it is hypoallergenic. When you use this detergent you just know that your laundry will be clean no matter how dirty the laundry will be and that it is safe to use. I highly recommend this Seventh Generation Clean & Clear detergent. I received a free product for the purpose of my review. Opinions are 100 % my own.
Date published: 2017-03-17
Rated 5 out of 5 by from Itch Free I got this 7th generation sensitive lauryl free for my review. I love it & use it now all the time it's expensive but it's all natural, no fragrances, dye, artificial colors, & good for the environment & most of all my SKIN. I no longer itch everytime because of this eco-friendly laundry detergent. #GenerationGood #ad #FreeSample
Date published: 2017-03-17
Rated 5 out of 5 by from I'm Hooked!!!!!!!!! I had got this as a free sample to try an I feel inlove with it.. So I made my first purchase of Seventh Generation products and it won't be my last one. I was very impressed with the cleaning and it is just as good as those not so earth friendly competitors. I feel good using their products and have also ordered their fabric softner, dishwasher liquid, dishwashing liquid, bleach, paper towels, and toilet paper. I'm not a treehugger but do care about my environment and feel a duty to make earth a better place to be!
Date published: 2017-03-16
Rated 4 out of 5 by from Tough on clothes and Natural It worked great on baby clothes to take away stains and messes even without having to pre-treat. It's gentle on clothes and love that its natural. The only thing I would have liked is to have an option on scents because we are potty training our daughter right now and the soiled clothes come out great but still smell bad without scent in the detergent. I used a scent booster along with this detergent next time and loved the results. I received a free product for the purpose of my review. Opinions are 100% my own.
Date published: 2017-03-16
Rated 5 out of 5 by from Great product I love using this laundry product! It has cleared up many of my daughters' stains and mutes any odors. She hasn't had any dry skin irritation since we've switched from our old product either. So far so good from this product! Wish it were a bit cheaper though so that I could continue to use it! I received a free product for the purpose of my review. Opinions are 100% my own.
Date published: 2017-03-15
Rated 4 out of 5 by from Great Free &a Clear Detergent This detergent Is perfect for anyone with sensitive skin. My clothes were clean, and no stains were leftover behind. My skin did not break out. Overall this is a great product, and I will be purchasing! I received three single load samples of the detergent to try for free. These opinions are solely my own.
Date published: 2017-03-15
  • y_2017, m_3, d_20, h_14
  • bvseo_bulk, prod_bvrr, vn_bulk_1.0.0
  • cp_1, bvpage1
  • co_hasreviews, tv_11, tr_2717
  • loc_en_US, sid_201, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_seventhgeneration
  • bvseo_sdk, p_sdk, 3.2.0
  • CLOUD, getContent, 9.36ms