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Laundry Banner - Stain Spray, F&C EasyDose, Fabric Softener Sheets on laundry room shelf

Sensitive Skin Laundry Detergent & Lavender Scented Detergent at Seventh Generation

At Seventh Generation, we do laundry differently because, well, we do most everything differently. That’s because when you’re on a mission to create laundry solutions that work great for your busy family and help create a healthier future for the next seven generations—you have to think outside the box.
It starts with our commitment to Powered by Plants™ laundry formulas made from renewable ingredients and tested on 60 of your toughest stains. That way, you get the clean clothes you expect, and the peace of mind you deserve. But we don’t stop there. As part of our commitment to nurture our planet’s precious natural resources, and our belief in a seventh generation to come, our liquid laundry formulas are 100% biodegradable to break down and leave no lasting impact on our water supply. And we always formulate without the use of synthetic fragrances, dyes, or artificial brighteners.
We invite you to get to know our full (and growing!) line of laundry offerings. There’s a little something for every family—and every mess. Our Baby Laundry Detergent is gentle on sensitive skin, while our Ultra Power Plus Detergent is boosted by advanced enzymes for extra-tough stains. Then there’s our EasyDose™ Ultra Concentrated Laundry Detergent that gives you 66 loads of laundry in a compact 23 oz. bottle + revolutionary auto-dosing that measures you the right amount—every time. 1 squeeze = 1 load. In addition, we help you round out the ultimate laundry experience with Stain Spray, Fabric Softener, and Oxy Booster Packs.
Many of our laundry products have also received United States Government accreditations such as EPA Safer Choice and USDA Certified Biobased Product labels. Click through our product portfolio to see what certifications each product has received.