Laundry

At Seventh Generation, we do laundry differently. Why? When you’re on a mission to create laundry solutions that work great for your busy family and help build a more sustainable future for the next seven generations—you have to think outside the box.

It starts with our commitment to Powered by Plants™ laundry detergent made from renewable ingredients and tested on 60 of your toughest stains. That way, you get the clean clothes you expect, and the peace of mind you deserve.

As part of our commitment to nurture our planet’s precious natural resources, and our belief in a seventh generation to come, our liquid laundry detergents are 100% biodegradable to break down and leave no lasting impact on our water supply. And we always formulate without artificial fragrances, dyes, or artificial brighteners.

Discover a clean for every family—and every mess. Our Baby Laundry Detergent is gentle on sensitive skin, Power + Laundry Detergent is boosted by advanced enzymes for extra-tough stains, and EasyDose™ Ultra Concentrated Laundry Detergent packs 66 loads into a 23 oz. bottle + revolutionary auto-dosing. 1 squeeze = 1 load. Don’t forget Stain Remover Spray, Dryer Sheets, Fabric Softener, and Oxy Booster Packs.

Seventh Generation laundry detergents proudly carries the USDA Biobased label. USDA Certified Biobased Products are derived from plants and other renewable agricultural, marine, and forestry materials and create sustainable alternatives to petroleum-based products.

Safer Choice Partner of the Year 2020

The EPA Safer Choice label means the ingredients inside are evaluated for the safety of your family and the environment, but never compromise on clean. As an award-winning Safer Choice Partner, we’re proud to be among the 2,000 products qualified to carry the EPA Safer Choice label.