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Our 2020 Goals

Our 2020 Goals

To travel with purpose, we need a vision of where we are headed. Our path to 2020 began with examining our impacts as a business and considering the principles that matter to us as a company: responsible sourcing; using materials from plants not petroleum; ensuring the health of our planet and the people on it; having an engaged, motivated workforce; and caring for our community. We're excited to reach our goals, and to have you along with us on the journey.

NURTURE NATURE
PLANTS NOT PETROLEUM

Choose plants not petroleum

All products and packaging biobased or recycled

pine trees arranged in a circle

Source sustainably

All agricultural materials certified sustainable by a credible third party.

0 waste

Produce zero waste

All products and packaging biodegradable or recyclable.

COLD

Create and use energy sustainably

All energy from non-fossil sources

All Seventh Generation consumers wash their laundry  in cold water.

TRANSFORMING COMMERCE
x-ray specs

We aspire to champion honesty, responsibility, and radical transparency in commerce.

Be radically transparent

All ingredients, materials, packaging, and our supply chain are disclosed,

water droplet

Exert influence beyond our size

Seventh Generation engages industry to create safer consumer products, reduce greenhouse gas emissions, and take responsibility for product packaging.

ENHANCING HEALTH
green detergent bottle with a checkmark

Create healthy products for healthy homes

All Seventh Generation products are not acutely toxic and are free of chronic toxicants; these and all other product benefits are clearly promoted to our consumers.

BUILDING COMMUNITIES
raising a barn

Nurture thriving communities

Seventh Generation and its suppliers improve the quality of their business communities, exceeding social standards for health, safety, environment, and equity.

FUN

Create a vibrant workplace

The "Best Place to Work" in North America*.