To travel with purpose, we need a vision of where we are headed. Our path to 2020 began with examining our impacts as a business and considering the principles that matter to us as a company: responsible sourcing; using materials from plants not petroleum; ensuring the health of our planet and the people on it; having an engaged, motivated workforce; and caring for our community. We're excited to reach our goals, and to have you along with us on the journey.
Choose plants not petroleum
All products and packaging biobased or recycled
All agricultural materials certified sustainable by a credible third party.
All products and packaging biodegradable or recyclable.
All energy from non-fossil sources
All Seventh Generation consumers wash their laundry  in cold water.
We aspire to champion honesty, responsibility, and radical transparency in commerce.
All ingredients, materials, packaging, and our supply chain are disclosed,
Seventh Generation engages industry to create safer consumer products, reduce greenhouse gas emissions, and take responsibility for product packaging.
All Seventh Generation products are not acutely toxic and are free of chronic toxicants; these and all other product benefits are clearly promoted to our consumers.
Seventh Generation and its suppliers improve the quality of their business communities, exceeding social standards for health, safety, environment, and equity.
The "Best Place to Work" in North America*.
Telling stories with the goal of building a consumer revolution that nurtures the health of the next seven generations and beyond.