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To travel with purpose, we need a vision of where we are headed. Our path to 2020 began with examining our impacts as a business and considering the principles that matter to us as a company: responsible sourcing; using materials from plants not petroleum; ensuring the health of our planet and the people on it; having an engaged, motivated workforce; and caring for our community. We're excited to reach our goals, and to have you along with us on the journey.


Choose plants not petroleum

All products and packaging biobased or recycled

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Source sustainably

All agricultural materials certified sustainable by a credible third party.

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Produce zero waste

All products and packaging biodegradable or recyclable.

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Create and use energy sustainably

All energy from non-fossil sources

All Seventh Generation consumers wash their laundry  in cold water.

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We aspire to champion honesty, responsibility, and radical transparency in commerce.

Be radically transparent

All ingredients, materials, packaging, and our supply chain are disclosed,

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Exert influence beyond our size

Seventh Generation engages industry to create safer consumer products, reduce greenhouse gas emissions, and take responsibility for product packaging.

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Create healthy products for healthy homes

All Seventh Generation products are not acutely toxic and are free of chronic toxicants; these and all other product benefits are clearly promoted to our consumers.

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Nurture thriving communities

Seventh Generation and its suppliers improve the quality of their business communities, exceeding social standards for health, safety, environment, and equity.

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Create a vibrant workplace

The "Best Place to Work" in North America*.

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On a mission to create a more healthy, sustainable, and equitable world for the next seven generations and beyond.