What We Believe

Plant -Based Ingredients
We prefer plant-based ingredients because they’re powerful and renewable.

Scents Made from Real Ingredients
The scents we use are made from real essential oils and botanical ingredients; they smell refreshing—not overpowering.

No Synthetic Fragrances or Dyes
We make our products without synthetic fragrances or dyes.

Recycled Packaging
We developed recyclable packaging from recycled materials - because we care.

Seventh Generation's Principle of Precaution
We consider our products’ entire life cycle, and work to minimize our impact on people and planet.

Ingredient Transparency
We print our ingredients right on the package - because you deserve to know.

B-Corp
B Corps set the standard for corporate responsibility. We’re proud to fight for our workers, our communities, and our environment.

Advocacy
We stand up for what we believe, and we use our voice to advocate for what’s right.