Our Mission

We’re on a mission to transform the world into a healthy, sustainable & equitable place for the next seven generations.

For the past 30 years, we’ve been a company with strong beliefs about the rights of people and planet. We believe that a company's values are as important as the products it makes. We know that plant-based products can provide the efficacy you are looking for, and that products designed from renewable plant-based ingredients are a sustainable option you are looking for. We believe that waste, is well... a waste. It's why we use recycled materials to design our packaging, and why we design our packaging to be recycled. We have a lot of beliefs, but the biggest one is that we have a responsibility to this generation and the next seven. What do you believe? We invite you on our journey to nurture the health of the next seven generations.

Plant -Based Ingredients

We prefer plant-based ingredients because they’re powerful and renewable.

Scents Made from Real Ingredients

The scents we use are made from real essential oils and botanical ingredients; they smell refreshing—not overpowering.

No Synthetic Fragrances or Dyes

We make our products without synthetic fragrances or dyes.

Recycled Packaging

We developed recyclable packaging from recycled materials - because we care.

Seventh Generation's Principle of Precaution

We consider our products’ entire life cycle, and work to minimize our impact on people and planet.

Ingredient Transparency

We print our ingredients right on the package - because you deserve to know.

B-Corp

B Corps set the standard for corporate responsibility. We’re proud to fight for our workers, our communities, and our environment.

Advocacy

We stand up for what we believe, and we use our voice to advocate for what’s right.

Meet the Seventh Generation Social Mission Board

Seventh Generation

From our very beginning (30 years ago!), Seventh Generation has been a mission-driven company out to prove that business can be a force for good in the world. Every day we’re inspired knowing that we’re part of something that’s transforming an industry, fostering the health of our environment, and inspiring a consumer revolution to nurture the health of the next seven generations. Our mission is truly what drives us, and its importance is why we recently created a Social Mission Board tasked with keeping that mission burning bright and challenging us to expand its reach.

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