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mission driven business

Our Mission

We’re on a mission to transform the world into a healthy, sustainable & equitable place for the next seven generations.


For the past 30 years, we’ve been a company with strong beliefs about the rights of people and planet. We believe that a company's values are as important as the products it makes. We know that plant-based products can provide the efficacy you are looking for, and that products designed from renewable plant-based ingredients are a sustainable option you are looking for. We believe that waste, is well... a waste. It's why we use recycled materials to design our packaging, and why we design our packaging to be recycled. We have a lot of beliefs, but the biggest one is that we have a responsibility to this generation and the next seven. What do you believe? We invite you on our journey to nurture the health of the next seven generations.

What We Believe
Plant Based Ingredients
Plant -Based Ingredients
We prefer plant-based ingredients because they’re powerful and renewable.
Scents from Real Ingredients
Scents Made from Real Ingredients
The scents we use are made from real essential oils and botanical ingredients; they smell refreshing—not overpowering.
No Synthetic Fragrances or Dyes
No Synthetic Fragrances or Dyes
We make our products without synthetic fragrances or dyes.
Recycled Packaging - Hand Dish Cap
Recycled Packaging
We developed recyclable packaging from recycled materials - because we care.
Principle of Precaution
Seventh Generation's Principle of Precaution
We consider our products’ entire life cycle, and work to minimize our impact on people and planet.
Ingredient Transparency
Ingredient Transparency
We print our ingredients right on the package - because you deserve to know.
B-Corp Heart
B Corps set the standard for corporate responsibility. We’re proud to fight for our workers, our communities, and our environment.
Advocacy - Child at Come Clean Rally
We stand up for what we believe, and we use our voice to advocate for what’s right.
Our Certification Partners
B-Corp Certification Logo
USDA Biobased Product Certificaiton
Leaping Bunny Certification
FSC Certification Logo
CleanWell Logo - Powered By CleanWell
Rainforest Alliance Certification
Cotton Certification Logo
OTCO Certification Logo