Inside SVG: Understanding Product Claims

Think of our claims as a promise—our promise—to use research, science, and passion to make products that work great and you can feel great about using.

We do business differently, and our claims represent what we’re all about—making products that care for today and the next seven generations. Our product claims embody our dedication to putting people and the planet at the heart of everything we do.

Scents from Real Ingredients

Go ahead and take a whiff—we think you’ll like what you smell. That’s because our scented products are made with real essential oils and botanical ingredients.

Made for Sensitive Skin and Hypoallergenic

Not only do we formulate these products without fragrance ingredients, but we also test them in a clinical setting with people who also identify as having sensitive skin. We work with these individuals to measure the potential of skin irritation and sensitization when using our product. Our products that are considered Hypoallergenic and/or Made for Sensitive Skin have passed clinical tests and are formulated without fragrance ingredients. As with all products, always use as directed.

Ingredient Disclosure

We believe you have a right to know what’s in the products you bring into your home. That’s why for many years we have voluntarily printed the ingredients for our home care and personal care products right on our labels and also on our website. More specifically we list of fragrance ingredients on pack labels which is not required by law. This way, you can make informed choices for your family and know what’s in the products you use. For many years, the U.S. lacked clear legislation that required ingredient disclosure, but that changed in 2020 with the implementation of California’s landmark Cleaning Products Right to Know Act. As a company that’s been voluntarily disclosing our ingredients since 2007 well before any mandate, Seventh Generation was proud to be part of the united effort that asked the cleaning industry to #comeclean and work with us and our advocacy partners to support the passage of this important bill by the California State Legislature. It worked. Now, cleaning product ingredients are required to be listed on labels and online—a major win for consumers, the planet, and the health of future generations.

Fragrance Free / 0% Fragrances / No Fragrances

Seventh Generation offers home care, baby care, and personal care products that are made without fragrances with the sensitive skin individual in mind. We offer fragrance-free products so you can make the choice for yourself not to use products that contain fragrance ingredients that may cause skin irritation or sensitization. That's why we have a line of fragrance free products that do not intentionally contain any ingredients for the purpose of adding a scent or masking an odor. Though a product may still have a slight smell it is only truly fragrance free in our eyes if it is free of both intentionally added fragrance ingredients and masking agents. By masking an odor, we mean that we don't use ingredients called "masking or neutralizing agents" to cover up the inherent smell of the non-fragrance ingredients within a product.

Biobased

At Seventh Generation, we formulate products while considering the impact of their existence on the next seven generations. Just like the many things in our lives that are derived from petroleum sources, ingredients in the cleaning products are also often derived from petroleum sources. Because we believe that the world should decrease its reliance on the use of fossil fuels, we strive to use ingredients derived from plants rather than petroleum whenever possible. We even third party test and certify our products through the USDA Biopreferred Program so we can be sure that you know just how much of those product's ingredients come from renewable plant sources (renewable carbon) instead of non-renewable petroleum sources (fossil carbon).

Products with Methylisothiazolinone ("MIT") and/or Benzisothiazonlinone ("BIT")

Some Seventh Generation Products contain Methylisonthiazolinone ("MIT") and/or Benzisothiazolinone ("BIT") as preservatives to keep the product stable and free of microbial contamination over its shelf life. Although these products have been evaluated to be hypoallergenic and/or Made for Sensitive Skin, it does not mean that a product will not cause any allergic reaction or irritation in any person, and that a small percentage of individuals may have some form of allergic reaction or irritation to MIT or BIT. Always use as directed.