Start your day off by doing something a little different, without changing your routine. Try Seventh Generation Fragrance Free Body Wash, made with nourishing shea butter to help support the natural moisture of your skin. Our fragrance-free body wash is dermatologist tested to be gentle on sensitive skin. Our Water-Friendly Formula® is 100% biodegradable, meaning that it is designed to break down safely in the environment to help reduce its footprint and protect our waterways from pollutants.
When you purchase either a Seventh Generation Deodorant or Body Wash we donate $0.25 per pack (up to 1 million packs in the USA per year) to Clean Water Action, a non-profit organization that is focused on stopping water pollution and protecting the drinking water of the United States. Learn how you can make a difference and join Seventh Generation and Clean Water Action on our mission to help protect our rivers, lakes, and oceans - www.seventhgeneration.com/cleanwateraction.
At times we can take clean water for granted. Many of us think of it as a near infinite resource in our daily lives, but in reality, about only 1% of the water on Earth is drinkable. [1] Unfortunately, we are contaminating this water at a startling rate. There are many pollutants that threaten this water such as agricultural pesticides, toxic manufacturing waste, and pollution from consumer products (like body wash and deodorant). Together with Clean Water Action we can make a difference and help keep our waterways clean.
The personal care industry has produced millions of products that we use every day and we don’t give a second thought to them after use. While they might not seem deleterious to the environment at face value, they still have an impact on our waterways. These products can create waste that goes down the drain, if they contain ingredients that aren’t biodegradable. Seventh Generation is working to help change this, one bathroom at a time!
[1] 1% of the planet’s water is fresh water that is accessible, not trapped in glaciers. 2.5% of the planet’s water is freshwater (i.e. not salt water)
What is the other 30% in the 70% OceanBound plastic bottle?
We have ambition to ultimately achieve 100% OceanBound plastic in our bottles, but unfortunately during our testing of 100% HDPE (High-density polyethylene) OceanBound bottles, when exposed to extreme hot or cold temperatures over time, the bottles cracked and caused leakage of product. Since we ship throughout the US and throughout the seasons, we didn’t want to create this potential issue for consumers We are always striving to improve our plastic sourcing using renewable plant-based plastic like sugarcane or alternative post consumer recycled plastic options!
What makes your body wash and deodorant “water-friendly”?
Our formulas are 100% biodegradable and are made with readily biodegradable materials and are over 95% USDA certified bio-based.
Water (Aqua), Decyl Glucoside (plant-derived cleansing agent), Lauric Acid (plant-derived cleansing agent), Helianthus Annuus (Sunflower) Seed Oil (plant-derived skin conditioner), Sodium Lauryl Glucose Carboxylate (plant-based cleansing agent), Lauryl Glucoside (plant-based cleansing agent), Cocoamidopropyl Betaine (plant-based cleansing agent), Glycerin (plant-derived humectant), Caesalpinia Spinosa Gum (plant-derived viscosity increasing agent), Butyrospermum Parkii (Shea) Butter (plant-derived skin conditioner), Kaolin (mineral-based absorbent), Modified Potato Starch (plant-based viscosity increasing agent), Sodium Chloride (mineral-based viscosity increasing agent), Sodium Hydroxide (synthetic pH adjuster), Citric Acid (plant-derived pH adjuster), Sodium Benzoate (synthetic preservative).
What is the other 30% in the 70% OceanBound plastic bottle?
We have ambition to ultimately achieve 100% OceanBound plastic in our bottles, but unfortunately during our testing of 100% HDPE (High-density polyethylene) OceanBound bottles, when exposed to extreme hot or cold temperatures over time, the bottles cracked and caused leakage of product. Since we ship throughout the US and throughout the seasons, we didn’t want to create this potential issue for consumers We are always striving to improve our plastic sourcing using renewable plant-based plastic like sugarcane or alternative post consumer recycled plastic options!
What makes your body wash and deodorant “water-friendly”?
Our formulas are 100% biodegradable and are made with readily biodegradable materials and are over 95% USDA certified bio-based.
- Seventh Generation Fragrance Free Body Wash works like you need it to and is uniquely designed to protect our planet’s most precious resource—water.
- Our rich & creamy formula with shea butter helps maintain your skin’s natural moisture as it cleanses, turning your shower or bath into a spa.
- MADE SAFE® Certified, and dermatologist tested to be non-irritating. No Sulfates, Parabens, Dyes, or Formaldehyde. You get soft smooth skin and peace of mind all in one.
- 100% biodegradable Water-Friendly Formulas® and 70% recycled OceanBound® Plastic bottles help protect our waterways and remove ocean waste.
- With every purchase of Seventh Generation Deodorant or Body Wash you make, we donate $0.25 per pack to Clean Water Action,[1] a leading non-profit working to stop water pollution and to protect our nation’s drinking water.
