It’s Time to Get Real About Zero Waste

Despite our ongoing leadership to reduce waste—from 100% PCR packaging to renewable, plant-based ingredients—too much of our products and packaging end up in landfills. We have to do better. So, we’re upping our own accountability and striving to be a zero-waste company by 2025—meaning that 100% of our materials will be reusable and reused, recyclable and recycled, or biodegradable and degraded.

Journey to a More Sustainable, Equitable Planet: Seventh Generation’s 2025 Goals

Seventh Generation

When your company is built on considering the impact of its decisions for seven generations to come, it’s important to have a clear view for the future. Running a responsible company means having a road map in place for the long-term journey—and to that end, we’ve taken on some big goals for 2025 and beyond. Here are some of our top priorities.

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Join The Zero Waste Revolution

Take the Zero Waste Challenge

As we’ve continued to assess our own impact, we’ve also been inspired by individuals and organizations who are drawing attention to waste issues and spreading the word about how we can all make a difference, no matter how big or small the act. We’ve particularly been inspired by everyone taking on the #ZeroWasteChallenge and sharing their zero waste actions to help drive the conversation and do their part in helping our planet. We want to help spread the message and, since we know you share our commitment to a healthier future for your family, we’re inviting our community to join us in taking on the #ZeroWasteChallenge.

Our Progress

In comparing our new products and packaging to the same products made with virgin wood fiber and virgin petroleum-based ingredients, we found that our use of plant-based and/or recycled materials, ingredients, and packaging saved:

It’s Time to Get Real About Zero Waste

Have You Taken the Zero-Waste Challenge?