For too long, trees have been acting as everybody’s bathroom clean-up crew.

It’s time to branch out.

Recycled toilet paper that uses post-consumer recycled paper is less wasteful than those virgin paper alternatives, so it’s good for trees, air, water—and your butt’s conscience:

If every household in the U.S. replaced one 12-pack of 240-sheet virgin fiber bathroom tissue with Seventh Generation 100% Recycled Bath Tissue, we could help save over 2,400,000 trees.