At Seventh Generation, we made a promise the moment we named our brand. It’s a promise that is inspired by The Great Law of the Iroquois Confederacy – that in our every deliberation we consider the impact on the next seven generations. Considering our impact means a lot of things. We carefully choose each ingredients we use in our products, in both formula and when it comes to packaging. We prioritize post-consumer recycled plastic in our packaging. Throughout every aspect of product development, Seventh Generation works to mitigate risk when it comes to impacting the health of both people and planet. We call this the Seventh Generation Principle of Precaution.
Our goal is to create products that go the extra mile. We not only consider the health of people and planet, but also want to make sure that Seventh Generation products really work. We believe that many existing laws and regulations influencing the cleaning product industry continue to fall short. We believe that cleaning products should have the ingredients on the label, and that packaging should be both recyclable and made from recycled content. By following our Principle of Precaution, we hold Seventh Generation products to a higher standard than may be required by law. The result is a suite of products that you and your family can feel good about.