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Inside Seventh Generation

Our mission is to inspire a consumer revolution that nurtures the health of the next seven generations.

At Seventh Generation, we believe in future generations. In fact, we think about them every day. In our every decision, we think about our impact on the generations to come. We believe our products are healthy solutions for your home, and for the community and environment outside of it. As a pioneer in corporate responsibility, we consider our impact in everything we do—from product development through production, purchase, use, and disposal.  We are always evaluating how to reduce our environmental impact, increase performance and safety, and create a more sustainable supply chain. We believe it is our responsibility to set a course for a more mindful way of doing business.

safer choice
The Safer Choice Label

EPA Safer Choice certification means that every ingredient in our laundry packs has been reviewed by the EPA to ensure it meets their stringent human health & environmental criteria. Make sure you look for the Safer Choice logo on our laundry pack packaging, and along with other SVG products!

Back Labels - Glass Cleaner, Hand Dish, Hand Wash

We believe you have the #RightToKnow whats there on the cleaning products.

Share Photos of Your Happy Home
Help us Bring piece of mind to a messy world with safe and effective products - and photos of happy homes!
​​​​​​​As a B Corporation, we are proud to provide transparency into our progress against our sustainability goals.

Our Corporate Consciousness Reports deliver sustainability performance reviews and examine the progress we’ve made toward our ambitious 2020 Roadmap goals, working to Nurture Nature, Enhance Health, Transform Commerce, and Build Community.

Woman Soothing Baby in Crib
Girl Eating Peas
The Seventh Generation Foundation

Our Foundation focuses on stewarding social and environmental progress in the communities where we live, work, and do business through education, environmental conservation, research, and advocacy.

Foundation Tree
Family Working in Garden
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