About Seventh Generation

For more than 25 years we’ve been formulating plant-based products that are safe and that work. Really well. Based in Vermont, we’re proud to be a B Corporation. B Corps are certified to be better for workers, better for communities and better for the environment. Join us in nurturing the health of the next seven generations.

Making A Difference

We believe our products are healthy solutions for the air, surfaces, fabrics, pets and people within your home–and for the community and environment outside of it. As a pioneer in corporate responsibility, we want our products to make a difference—from their development through to their production, purchase, use, and disposal.  We are always evaluating how to reduce their environmental impact, increase performance and safety, and create a more sustainable supply chain. We believe it is our responsibility to set a course for a more mindful way of doing business, where companies act as partners with other stakeholders to create a brighter future for the whole planet.

Our Leadership

John Replogle, President & CEO

John Replogle (rep-luh-gul) joined Seventh Generation in March of 2011. He comes to us from Burt’s Bees, the leading Earth-friendly, natural personal care products company, where he served starting in January 2006 as President and Chief Executive Officer. Prior to Burt’s Bees, John spent three years at Unilever, where he managed the skin care division and helped to launch the Real Beauty campaign for Dove and establish the Dove Self-Esteem Fund.

John’s commitment to conscious consumerism and the triple bottom line factored heavily into his decision to join the Seventh Generation team.

“Business is one of the most powerful instruments for meaningful change on our planet.  I believe we’ve only just begun to explore the possibilities inherent in our products, our mission, and ourselves. It will be a privilege to build on Seventh Generation’s 23-year legacy and commitment to the Great Law of the Iroquois Confederacy:  In our every deliberation, we must consider the impact of our decisions on the next seven generations.”

An avid outdoorsman, John will be right at home among the lakes, hills, and hiking trails of the Green Mountain State.  In fact, his new role at Seventh Generation marks a return to his New England roots where he was raised and educated—first at Dartmouth College, where he earned a B.A. in History, and later, as an MBA student and graduate of Harvard Business School.

A father of four, John and his wife Kristin count Seventh Generation liquid laundry detergent among their favorite products.