Seventh Generation
Skip to Content


Up to 25%

Shop Online

After 25 years of innovation, we've learned a thing or two from plants: they can clean up our world while being kind to our families, Seventh Generation plant-based products get the job done. Without the iffy stuff.

Learn More About Our Mission
Read Our Blog


Reduce Chemicals of Concern in the Environment

Sign the Petition


2013 Corporate Consciousness Report

View Now


Mom vs. Teen vs. Deodorant vs. World

I lost a small battle of minds yesterday with my teenage son, standing amidst the spice-and-woodland fragranced deodorant in our local drugstore. His .... Read more


Dominique of @comfycozycouture shares what's in her hospital bag on her blog today - and our Touch of Cloth diapers are ready for the trip!


Wax paper is an easy and fun way to preserve a little piece of autumn. The perfect craft to follow an afternoon of leaf piles!


Our new hand washes help add some fresh to your kitchen! Which scent is your favorite?


Busy mom on the go? Don't skip out on breakfast! We love the convenience of yogurt in a jar - packed with nutrients, you'll be ready to take on the week.

Seventh Generation on Pinterest Seventh Generation on YouTube Seventh Generation on Instagram Seventh Generation on twitter Seventh Generation on facebook

From cooking to carving, #pumpkins give us plenty of ways to get into the fall spirit. What are some of your family's traditions?


@whatsupelle brings our Touch of Cloth diapers along for her little one's 1st birthday celebration. Thanks for sharing your special day with us!

Seventh Generation Diapers: Touch of Cloth


Plant Milkweed Now for Next Year's Monarch Butterflies

Early observations of this year's monarch butterfly migration seem to be showing that this was a better year than last for these iconic insects. Folks.... Read more