Leadership Toward Sustainable Business

If we want companies to follow, we have to lead. We’re proud of the work we’ve done to drive change toward more sustainable business practices.

  • Seventh Generation has been a leader in ingredient disclosure, listing all ingredients online since 2002, and listing all ingredients (including fragrance components) on-pack since 2008. Seventh Generation was a leader in establishing the industry Voluntary Ingredient Communication program.
  • Seventh Generation was the first company to introduce unbleached, 100% recycled bath tissue in 1990.
  • Seventh Generation was a leader in phosphate-free household cleaners and led the fight for passage of phosphate bans in several states, resulting in an industry voluntary ban in 2010.
  • Seventh Generation was a leader in VOC-free household and personal care products, exceeding CARB requirements by having zero VOCs, since 2002.
  • Seventh Generation was the first company to use the USDA Biopreferred logo on its home care and personal care lines.
  • Seventh Generation was the first company to introduce diapers containing 100% FSC certified wood pulp.
  • Seventh Generation was the first company to introduce diapers with 100% unbleached wood pulp in its diapers.
  • Seventh Generation has been a leader in implementing use of 100% PCR bottles (our bottles, on average exceed 87% PCR content), and we include the Sustainable Packaging Coalition (SPC) How to Recycle icons on each package.
  • Seventh Generation was a leader introducing 100% polypropylene sprayers (no metal springs) on spray cleaners. 100% polypropylene sprayers can be recycled with the rest of the bottle.
  • Seventh Generation was the first home care company to obtain GreenPalm certificates for 100% of its palm kernel oil purchases.