Why Are Seventh Generation Diapers Brown?

The color of diapers and training pants is typically achieved through the addition of color pigments to the inner and outer cover materials. This is also true for Seventh Generation diapers and training pants.

While most designs on the market use pigments that results in a white color, we use a combination of pigments that results in a light brown color. Without the addition of color pigments, these materials would be colorless, much like a plastic milk jug. We tested that with moms. Turns out, clear diapers are not something any mom wants to see!

We use brown pigments to help distinguish Seventh Generation Chlorine Free diapers and training pants from others in the marketplace that are bleached with chlorine-containing substances. All disposable diapers and training pants, including Seventh Generation's, rely on man-made materials to deliver the high-level performance that parents expect. These materials are mostly petroleum-derived and are not renewable, which adversely impacts the environmental footprint associated with these products. At Seventh Generation, we are pleased to offer an alternative that is not bleached with chlorine, and are working hard to improve further the sustainability of our diaper products.