2X, 3X, 4X… what's with all the Xs in the laundry aisle? Are they something you should get eXcited about? That depends on how eXhausted you get lugging home those big jugs of laundry detergent. And how frustrated you get when you realize a lot of what you're paying for is water.
To explain, the "X" on those laundry detergent bottles stands for "concentrated." And the number before the X is the degree of concentration of the product. An easy-to-carry 50 oz. bottle of Seventh Generation Natural 4X Laundry Detergent will do as many as 66 loads of laundry. A 100 oz bottle of 2X laundry detergent will do the same number of loads, and so on. You get the idea.
So how do you concentrate liquid laundry detergent? By taking out some of the water! The process doesn't affect the integrity of the product and ounce for ounce you get more value because you use less detergent for the same results. The more concentrated the detergent, the less you need to do a load of laundry. And unlike other concentrated products that require you to add water before use, concentrated laundry detergents are destined for the washing machine, so adding water isn't necessary.
Big Benefits, Small Bottle
There are lots of very good reasons to choose concentrated laundry detergents. Some of the biggest benefits are environmental. Because concentrated products use less water in the production process, they reduce the use of a precious natural resource. Smaller bottles also use less plastic which means less fuel needed for shipping and less packaging to recycle.
The good news doesn't end there. Smaller containers are easier to carry and easier to store. Students, apartment dwellers and just about anyone who has to use a laundromat or community laundry room will welcome having a lighter load.
Next to the new, single-dose laundry detergent packs, today's super concentrated laundry detergents are unbeatable for convenience, ease of use, and ounce for ounce value. The key to success is to use the right amount of detergent (a lot less than you'd imagine) so be sure to read the product label.