Fragrances and Labeling​

Do you list fragrance ingredients on your labels?

Fragrance formulas are often protected as trade secrets. That means you’ll almost always see the generic term "fragrance" or "perfume" on a label without information about the actual chemicals. At Seventh Generation we believe consumers have a Right to Know what is in the products they purchase. We use only essential oils and botanical extracts as fragrance ingredients, and we list all of them on our product labels.

Why do you list CitralCitronellolLinalool, and D-Limonene on some of your labels?

The European Union (EU) has requires labeling fragrance allergens on cosmetic and detergent products. This labeling must occur if the concentration of the allergen exceeds 100 parts per million (ppm), or 0.01% for a rinse-off product, and 10 ppm, or 0.001% for a leave-on product. When a fragrance allergen is present in a Seventh Generation cleaner it is because that allergen naturally occurs as a component of the essential oils used to fragrance our product. To help our consumers with sensitive skin and allergies, we voluntarily comply with the EU fragrance allergen directive and list those allergens on our product label.

To learn more about the fragrance allergens designated by the EU, see