Natural Laundry Detergent

Safe & effective formula

Available in
Free & Clear
  • 100 oz. (2.95 L)
  • 50 oz. (1.47 L)
  • 150 oz. (4.43 L)
Blue Eucalyptus & Lavender
  • 100 oz. (2.95 L)
  • 50 oz. (1.47 L)
  • 150 oz. (4.43 L)
Fresh Citrus
  • 100 oz. (2.95 L)
  • 50 oz. (1.47 L)
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Our Natural Laundry Detergent is tough on stains, but gentle to your world. With no dyes, optical brighteners or synthetic fragrances, Seventh Generation Laundry Detergent gives you great results in HE and standard machines, and works in all water temperatures. This Natural Laundry Detergent, made with plant-based ingredients, is a USDA Certified Biobased 97%.

  • Enzymes Lift Stubborn Stains
  • Works in All Temperatures
  • No Synthetic Fragrances

Natural Laundry liquid designed for Standard and HE machines
Laundry Liquid free of dyes & synthetic fragrances
Free & Clear Laundry Detergent is made for sensitive skin
USDA Certified Biobased 97%
Natural Laundry Liquid that supports sustainable palm oil
Liquid Laundry Detergent that is hypoallergenic

Did You Know?

Optical brighteners are synthetic chemicals that make fabrics appear to glow in the presence of ultraviolet light. They don't get things clean -- they're only added to detergents to make us think our laundry is brighter and whiter.

Ingredients: water, laureth-6 (plant-derived cleaning agent), sodium lauryl sulfate (plant-derived cleaning agent), sodium citrate (plant-derived water softener), glycerin (plant-derived enzyme stabilizer), sodium chloride (mineral-based viscosity modifier), oleic acid (plant-derived anti-foaming agent), sodium hydroxide (mineral-based pH adjuster), calcium chloride (mineral-based enzyme stabilizer), citric acid (plant-derived pH adjuster), protease, amylase, and mannanase (plant-derived enzyme blend soil removers), and benzisothiazolinone and methylisothiazolinone (synthetic preservatives).

Fragranced with plant-based essential oils and botanical extracts*

Fresh Citrus: Buchu leaf oil, carthamus tinctorius (safflower) seed oil, citrus aurantium dulcis (orange) peel oil, gamma-decalactone, linalool.

*d-Limonene is a component of these fragrance ingredients

Blue Eucalyptus & Lavender: Eucalyptus dives, lavandula angustifolia (lavender) oil, lavandula hybrida (lavandin) oil, pinus sylvestris (pine).

Product Manufactured in: California, USA and Mississippi, USA
Ingredient Origins: USA and Globally Sourced

SDS EnglishSDS EspañolSDS Francais


This natural laundry detergent is a 2x concentrated formula and is designed to produce the best results when measured and used according to these easy steps:

SORT: Follow garment care label instructions.

PRETREAT: Pour natural laundry detergent directly on stained fabric, rub gently and soak before washing clothes.

MEASURE: Standard and HE Machines: Line 2 (1.5 oz / 44mL) for medium loads; to line 4 (2.2 oz / 65 mL) for heavily soiled or larger loads.

POUR: Use dispenser for HE washers. For standard washers, begin to fill machine with water, add natural laundry detergent, then add clothes. The 50 oz laundry detergent bottle contains 33 loads as measured to Line 1 in the cap. The 150 oz laundry detergent bottle contains 99 loads as measured to Line 1 in the cap. Please recycle the laundry detergent bottle when you are done.


View all Seventh Generation Laundry Detergent FAQs.

This bottle is made from 80% recycled plastic.

How to recycle plastic bottles from Seventh Generation Natural Laundry Detergent

For 150 oz. bottles only, please remove the dispenser spigot prior to recycling bottle

learn more at

Natural Laundry Detergent is rated 4.7 out of 5 by 2742.
Rated 4 out of 5 by from Clean very week my kids clothes I got a free sample for the purpose of this review Both of my Kids suffer from eczema,sensitive and dry skin an y try many brands of laundry detergent but either don't clean the clothes or got rashes on my kids so I give this a try and it does clean my kids clothes with out any bad reaction .
Date published: 2017-03-24
Rated 5 out of 5 by from natural laundry detergent and "he" for washer Have been using ALL, but now switching to Seventh Generation
Date published: 2017-03-22
Rated 4 out of 5 by from Almost perfect! These small packets that I received are surprisingly powerful. It is super concentrated formula. It removed most of stain (unfortunately blood stain did not come out completely). My only wish is that it left some "natural" clean scent. When I took out the washed clothes (before putting them in a dryer), they did not smell very clean. But this must be because of no-perfume or any chemical, so this is not a deal breaker. I received a free product for the purpose of my review. Opinions are 100% my own.
Date published: 2017-03-22
Rated 5 out of 5 by from So far, so good I received a sample of this and was super excited to try it. With four little ones under 4, my husband and I are always on the look out for products that are safe and won't irritate tender skin. This laundry detergent definitely worked well. Our clothes smelled fresh and clean and spots I knew were there were gone when the wash was done! I received a free product for the purpose of my review. Opinions are 100% my own.
Date published: 2017-03-21
Rated 5 out of 5 by from No more itching Got to try a sample of Seventh Generation-Natural laundry detergent, my son and I really loved how it works and he was excited because no more itching, would highly recommend for thoses with sensitive skin.
Date published: 2017-03-21
Rated 5 out of 5 by from Best Detergent I have been trying multiple different products but Seventh Generation - Natural Laundry Detergent is the one that mu skins is not burning or itching all the time. I received a free product for the purpose of my review. Opinions are 100% my own.
Date published: 2017-03-21
Rated 5 out of 5 by from More than Great! Today, there are two weeks that I had a baby and also two weeks that I am facing an awful itchy on my body. The weekend before going on labor I bought Tide Free and Gentle and my husband and I did all the laundry. The clothes that we washed with Tide gave us a horrible body rash, we had to take medicine and we are still using topic cream, imagine recovering from a labor and rash all over your body?! yes, awful!!!! My husband and I did not know what laundry detergent to buy but, kinda of random, I received some samples of Seventh Generation and we tried it and it was awesome. No itchy at all!!! Seventh Generation has became our laundry detergent! we are honestly afraid of changing after our horrible experience. I recommend it t everyone since it is SAFE for your skin and EFFECTIVE!!!
Date published: 2017-03-21
Rated 5 out of 5 by from Excellent product Seventh Generation's Free & Clear laundry detergent it cleans well, doesn't fade clothing. I am sensitive to chemicals - and this is perfect! I've tried several other brands, and Seventh Generation's Free & Clear laundry detergent seems to be the best so far.
Date published: 2017-03-21
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