Natural Laundry Detergent

Safe & effective formula

Available in
Free & Clear
  • 100 oz. (2.95 L)
  • 50 oz. (1.47 L)
  • 150 oz. (4.43 L)
Blue Eucalyptus & Lavender
  • 100 oz. (2.95 L)
  • 50 oz. (1.47 L)
  • 150 oz. (4.43 L)
Fresh Citrus
  • 100 oz. (2.95 L)
  • 50 oz. (1.47 L)
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Our Natural Laundry Detergent is tough on stains, but gentle to your world. With no dyes, optical brighteners or synthetic fragrances, Seventh Generation Laundry Detergent gives you great results in HE and standard machines, and works in all water temperatures. This Natural Laundry Detergent, made with plant-based ingredients, is a USDA Certified Biobased 97%.

  • Enzymes Lift Stubborn Stains
  • Works in All Temperatures
  • No Synthetic Fragrances

Natural Laundry liquid designed for Standard and HE machines
Laundry Liquid free of dyes & synthetic fragrances
Free & Clear Laundry Detergent is made for sensitive skin
USDA Certified Biobased 97%
Natural Laundry Liquid that supports sustainable palm oil
Liquid Laundry Detergent that is hypoallergenic

Did You Know?

Optical brighteners are synthetic chemicals that make fabrics appear to glow in the presence of ultraviolet light. They don't get things clean -- they're only added to detergents to make us think our laundry is brighter and whiter.

Ingredients: water, laureth-6 (plant-derived cleaning agent), sodium lauryl sulfate (plant-derived cleaning agent), sodium citrate (plant-derived water softener), glycerin (plant-derived enzyme stabilizer), sodium chloride (mineral-based viscosity modifier), oleic acid (plant-derived anti-foaming agent), sodium hydroxide (mineral-based pH adjuster), calcium chloride (mineral-based enzyme stabilizer), citric acid (plant-derived pH adjuster), protease, amylase, and mannanase (plant-derived enzyme blend soil removers), and benzisothiazolinone and methylisothiazolinone (synthetic preservatives).

Fragranced with plant-based essential oils and botanical extracts*

Fresh Citrus: Buchu leaf oil, carthamus tinctorius (safflower) seed oil, citrus aurantium dulcis (orange) peel oil, gamma-decalactone, linalool.

*d-Limonene is a component of these fragrance ingredients

Blue Eucalyptus & Lavender: Eucalyptus dives, lavandula angustifolia (lavender) oil, lavandula hybrida (lavandin) oil, pinus sylvestris (pine).

Product Manufactured in: California, USA and Mississippi, USA
Ingredient Origins: USA and Globally Sourced

SDS EnglishSDS EspañolSDS Francais


This natural laundry detergent is a 2x concentrated formula and is designed to produce the best results when measured and used according to these easy steps:

SORT: Follow garment care label instructions.

PRETREAT: Pour natural laundry detergent directly on stained fabric, rub gently and soak before washing clothes.

MEASURE: Standard and HE Machines: Line 2 (1.5 oz / 44mL) for medium loads; to line 4 (2.2 oz / 65 mL) for heavily soiled or larger loads.

POUR: Use dispenser for HE washers. For standard washers, begin to fill machine with water, add natural laundry detergent, then add clothes. The 50 oz laundry detergent bottle contains 33 loads as measured to Line 1 in the cap. The 150 oz laundry detergent bottle contains 99 loads as measured to Line 1 in the cap. Please recycle the laundry detergent bottle when you are done.


View all Seventh Generation Laundry Detergent FAQs.

This bottle is made from 80% recycled plastic.

How to recycle plastic bottles from Seventh Generation Natural Laundry Detergent

For 150 oz. bottles only, please remove the dispenser spigot prior to recycling bottle

learn more at

Natural Laundry Detergent is rated 4.8 out of 5 by 2486.
Rated 4 out of 5 by from Great features I received a free product for the purpose of my review. Opinions are 100% my own. I love my free sample and I can't wait to look for this product in my local store :)
Date published: 2017-01-16
Rated 5 out of 5 by from Overall Great I received this as a free sample. OMG 3 samples. This stuff is small and mighty. You don't need much. I use it on my black dress pants that I wear for work. No white marks. I have sensitive skin and my itchy skin loves it.
Date published: 2017-01-16
Rated 5 out of 5 by from Love!!! I was selected to try @Seventhgen Free & Clear detergent made for sensitive skin - free - in #generationgood! I loved knowing that the product is safe for everyone in the family, and I was so happy that it actually worked!!
Date published: 2017-01-16
Rated 5 out of 5 by from I turned to Seventh Generation a few years ago when I was pregnant with my first child. I needed a detergent that would be gentle on my baby's skin, that I could use on our cloth diapers, and would still be strong enough to wash the rest of our everyday laundry. Seventh Generation does all of that! I love their detergents! I received a free product for the purpose of my review. Opinions are 100% my own.
Date published: 2017-01-16
Rated 5 out of 5 by from Unexpected Joy! I used this to treat stains that had settled into my babies clothing and was honestly not expecting it to do anything, but surprisingly when I treated the stains as directed it worked! Oh the joy of getting out so many stains in one load without a load of home remedies. This is my go to company when it comes to baby products, nothing harsh and no breakouts. I received a free product for the purpose of my review. Opinions are 100% my own.
Date published: 2017-01-16
Rated 5 out of 5 by from Loved it - can't wait to switch I recently received a few free sample packs of the Seventh Generation laundry detergent, having been an avid user of Tide, I was very reluctant to try something new. I was pleasantly surprised by the stain removing power of the laundry detergent, and I absolutely loved the clean and crisp scent. My clothes felt fairly soft after the wash and I didn't see any funny residue that I get with Tide every now and then. After trying out the 3 samples, I am a convert and am looking forward to using this as my main laundry detergent going forward. I am so happy to find a natural product that has the same (or better) cleaning power than my usual brand. Thanks for the freebies!
Date published: 2017-01-16
Rated 5 out of 5 by from Awesome detergent.! I received free sames from being part of Generation Good.! I recently used this detergent to wash my two girls clothes.! What do i think of it.? Its work perfeclty for me.. Doesnt leave any stains on clothes.! And leaves my daughters clothes smelling great and leaves clothes super soft.! Loved it.. Definelty going to buy it next time I go to the super market.!
Date published: 2017-01-16
Rated 5 out of 5 by from worked well for clothes I recieved this product for free in return for my honest review and opinion! I personally really liked this laundry soap! it left my clothes smelling fresh and feeling soft. my 2 kids have sensitive skin and this didnt seem to bother them or make them break out which was nice. my clothes seemed to be perfectlyclean with no spots left behind i loved it!
Date published: 2017-01-15
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