Natural Laundry Detergent

Safe & effective formula

Available in
Free & Clear
  • 100 oz. (2.95 L)
  • 50 oz. (1.47 L)
  • 150 oz. (4.43 L)
Blue Eucalyptus & Lavender
  • 100 oz. (2.95 L)
  • 50 oz. (1.47 L)
  • 150 oz. (4.43 L)
Fresh Citrus
  • 100 oz. (2.95 L)
  • 50 oz. (1.47 L)
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Our Natural Laundry Detergent is tough on stains, but gentle to your world. With no dyes, optical brighteners or synthetic fragrances, Seventh Generation Laundry Detergent gives you great results in HE and standard machines, and works in all water temperatures. This Natural Laundry Detergent, made with plant-based ingredients, is a USDA Certified Biobased 97%.

  • Enzymes Lift Stubborn Stains
  • Works in All Temperatures
  • No Synthetic Fragrances

Natural Laundry liquid designed for Standard and HE machines
Laundry Liquid free of dyes & synthetic fragrances
Free & Clear Laundry Detergent is made for sensitive skin
USDA Certified Biobased 97%
Natural Laundry Liquid that supports sustainable palm oil
Liquid Laundry Detergent that is hypoallergenic

Did You Know?

Optical brighteners are synthetic chemicals that make fabrics appear to glow in the presence of ultraviolet light. They don't get things clean -- they're only added to detergents to make us think our laundry is brighter and whiter.

Ingredients: water, laureth-6 (plant-derived cleaning agent), sodium lauryl sulfate (plant-derived cleaning agent), sodium citrate (plant-derived water softener), glycerin (plant-derived enzyme stabilizer), sodium chloride (mineral-based viscosity modifier), oleic acid (plant-derived anti-foaming agent), sodium hydroxide (mineral-based pH adjuster), calcium chloride (mineral-based enzyme stabilizer), citric acid (plant-derived pH adjuster), protease, amylase, and mannanase (plant-derived enzyme blend soil removers), and benzisothiazolinone and methylisothiazolinone (synthetic preservatives).

Fragranced with plant-based essential oils and botanical extracts*

Fresh Citrus: Buchu leaf oil, carthamus tinctorius (safflower) seed oil, citrus aurantium dulcis (orange) peel oil, gamma-decalactone, linalool.

*d-Limonene is a component of these fragrance ingredients

Blue Eucalyptus & Lavender: Eucalyptus dives, lavandula angustifolia (lavender) oil, lavandula hybrida (lavandin) oil, pinus sylvestris (pine).

Product Manufactured in: California, USA and Mississippi, USA
Ingredient Origins: USA and Globally Sourced

SDS EnglishSDS EspañolSDS Francais


This natural laundry detergent is a 2x concentrated formula and is designed to produce the best results when measured and used according to these easy steps:

SORT: Follow garment care label instructions.

PRETREAT: Pour natural laundry detergent directly on stained fabric, rub gently and soak before washing clothes.

MEASURE: Standard and HE Machines: Line 2 (1.5 oz / 44mL) for medium loads; to line 4 (2.2 oz / 65 mL) for heavily soiled or larger loads.

POUR: Use dispenser for HE washers. For standard washers, begin to fill machine with water, add natural laundry detergent, then add clothes. The 50 oz laundry detergent bottle contains 33 loads as measured to Line 1 in the cap. The 150 oz laundry detergent bottle contains 99 loads as measured to Line 1 in the cap. Please recycle the laundry detergent bottle when you are done.


View all Seventh Generation Laundry Detergent FAQs.

This bottle is made from 80% recycled plastic.

How to recycle plastic bottles from Seventh Generation Natural Laundry Detergent

For 150 oz. bottles only, please remove the dispenser spigot prior to recycling bottle

learn more at

Natural Laundry Detergent is rated 4.8 out of 5 by 2511.
Rated 3 out of 5 by from Good Product I got this product for free to review and give an opinion that is 100% my own. I got samples of this product in the mail to give a try! I am one of many people in my household that has allergies to laundry detergent. I didn't have any problems with this detergent my only downside for it was that i didn't like the smell of it and that really was a disapointment
Date published: 2017-01-19
Rated 4 out of 5 by from Works Well I received a sample for free from Seventh Generation for the purpose of my review. I did two loads of laundry and felt that the detergent worked just as well if not better than my regular detergent. My clothes were clean and fresh. I like that the detergent was clear so that there are no risk of stains to be left on your clothes.
Date published: 2017-01-19
Rated 5 out of 5 by from Loved it! I got three free samples from generation good to try this detergent. I was a little hesitant as i wasnt sure if it would clean my laundry but i was soo wrong. I loved the way it cleans my clothing as well as my 3 year old's clothing. I am going to try it for my new borns clothes now! It cleaned my my clothes just as clean as other detergents without all the unknown ingredients it makes me mentally powerful to know what i am using!
Date published: 2017-01-19
Rated 5 out of 5 by from Works Great! I have used Seventh Generation products for some time now, and I love them! The Natural Laundry Detergent for Sensitive Skin works just as well as any other detergent on the market, and even got the stains out of my husband's chef jackets for work! It worked great for pretreating! What I love most about Seventh Generation products is not just how well they work but that they're safer for babies and children with sensitive skin/bodies AND better for your home and environment. Even if all you do to be more environmentally friendly is use a better laundry detergent or other cleaning supplies, it's something! You definitely won't lose quality when switching to a more natural product either! I received a free product for the purpose of my review. Opinions are 100% my own.
Date published: 2017-01-19
Rated 4 out of 5 by from Overall Good Detergent I received a sample of the detergent from Seventh Generation. It works great - smells clean and fresh without fake scents and unnecessary brightly colored detergents. The only reason this doesn't get a 5 is because it contains sodium laurel sulfate. I'm trying desperately to steer clear of sulfates in all products in my home and really wish this didn't contain that ingredient.
Date published: 2017-01-19
Rated 4 out of 5 by from great I received 3 free samples for the purpose of my review so my opinion is all mine! This stuff is great though I have really sensitive skin and my clothes felt a little better like softer and it smells so fresh and clean
Date published: 2017-01-19
Rated 5 out of 5 by from Love this brand of detergent. I received a free product for the purpose of my review. Opinions are 100% my own. This detergent caused no noticeable skin issues with my 3 little ones or myself or husband. I love that I can use this brand without worrying what chemicals are touching my kiddos' skin.
Date published: 2017-01-18
Rated 5 out of 5 by from Worked great for my baby. I noticed little rashes starting to form on my baby's skin. Turns out the fragrances in the laundry detergent we were using was the cause. Received a sample of Seventh Generation and no more rashes. Also love the fact that it's environmentally friendly.
Date published: 2017-01-18
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