Try something different in your morning grooming routine, without making a big change. Try our new Seventh Generation Lavender and Cedarwood Scent Foaming Body Wash. It is made with nourishing shea butter and helps sustain your skin’s natural moisture with a luxurious foaming body soap. Our new body wash is dermatologist tested to be gentle on your skin. The formula in this body wash is 100% biodegradable and our Water Friendly Formula® is able to break down safely in the environment after use to help reduce our impact on waterways.
Every time you buy Seventh Generation body wash or deodorant, we donate 25 cents per pack (up to 1 million packs in the United States per year) to Clean Water Action, which is a non-profit organization that strives to stymie water pollution and protect the drinking water of the USA. Join the mission of Clean Water Action today - www.seventhgeneration.com/cleanwateraction.
As consumers we like to think of water as an infinite resource, but really only 1% of the Earth’s water is drinkable water that we can depend on for consuming, bathing, and cleaning. [1] Alarmingly we are contaminating this water at an unprecedented rate. This water faces threats of pollution from agricultural pesticides, toxic manufacturing waste, and the fossil fuel industry.
Right now there are an entire generation of personal care products on shelves that may seem harmless, but still have an impact on our waterways and our environment. These products are full of non-biodegradable chemicals and at many times are packaged in virgin plastic. Seventh Generation is proud to have a 100% biodegradable formula for our body wash and deodorant, and we are also proud to use packaging that is made from 70% ocean-bound plastic. We are working to change the personal care industry one bathroom at a time. As always please recycle any plastic materially responsibly.
[1] 1% of the planet’s water is fresh water that is accessible, not trapped in glaciers. 2.5% of the planet’s water is freshwater (i.e. not salt water)
What is the other 30% in the 70% OceanBound plastic bottle?
We have ambition to ultimately achieve 100% OceanBound plastic in our bottles, but unfortunately during our testing of 100% HDPE (High-density polyethylene) OceanBound bottles, when exposed to extreme hot or cold temperatures over time, the bottles cracked and caused leakage of product. Since we ship throughout the US and throughout the seasons, we didn’t want to create this potential issue for consumers We are always striving to improve our plastic sourcing using renewable plant-based plastic like sugarcane or alternative post consumer recycled plastic options!
What makes your body wash and deodorant “water-friendly”?
Our formulas are 100% biodegradable and are made with readily biodegradable materials and are over 95% USDA certified bio-based.
Glycerin (plant-derived humectant), Water (Aqua), Sodium Lauroyl Glutamate (plant-derived cleansing agent), Coco-Betaine (plant-based cleansing agent), Aloe Barbadensis Leaf Juice (plant-derived skin conditioner), Sodium Chloride (mineral-based viscosity increasing agent), Heptyl Glucoside (plant-derived solubilizer), Citric Acid (plant-derived pH adjuster), Caprylhydroxamic Acid (plant-derived preservative booster), Glyceryl Caprylate (plant-derived preservative booster), Gamma Decalactone (plant-derived fragrance ingredient), Cinnamomum Camphora (Camphor) Bark Oil (plant-derived fragrance ingredient), Lavandula Hybrida Oil (plant-derived fragrance ingredient), Citrus Aurantium Dulcis (Orange) Peel Oil (plant-derived fragrance ingredient), Eugenia Caryophyllus (Clove) Leaf Oil (plant-derived fragrance ingredient), Litsea Cubeba Fruit Oil (plant-derived fragrance ingredient), Gamma-Octalactone (plant-derived fragrance ingredient), Citrus Limon (Lemon) Peel Oil (plant-derived fragrance ingredient), Citrus Nobilis (Mandarin Orange) Peel Oil (plant-derived fragrance ingredient), Rosmarinus Officinalis (Rosemary) Leaf Oil (plant-derived fragrance ingredient), Pogostemon Cablin Leaf Oil (plant-derived fragrance ingredient), Artemisia Absinthium Oil (plant-derived fragrance ingredient), Lavandula Angustifolia (Lavender) Oil (plant-derived fragrance ingredient), Anthemis Nobilis Flower Oil (plant-derived fragrance ingredient), Cupressus Nootkatensis Wood Oil (plant-derived fragrance ingredient), Psidium Guajava Fruit Extract (plant-derived fragrance ingredient), Evodia Rutaecarpa Oil (plant-derived fragrance ingredient).
Eugenol, Limonene, and Linalool are fragrance allergens.
What is the other 30% in the 70% OceanBound plastic bottle?
We have ambition to ultimately achieve 100% OceanBound plastic in our bottles, but unfortunately during our testing of 100% HDPE (High-density polyethylene) OceanBound bottles, when exposed to extreme hot or cold temperatures over time, the bottles cracked and caused leakage of product. Since we ship throughout the US and throughout the seasons, we didn’t want to create this potential issue for consumers We are always striving to improve our plastic sourcing using renewable plant-based plastic like sugarcane or alternative post consumer recycled plastic options!
What makes your body wash and deodorant “water-friendly”?
Our formulas are 100% biodegradable and are made with readily biodegradable materials and are over 95% USDA certified bio-based.
- Seventh Generation Lavender and Cedarwood Scent Foaming Body Wash works like you need it to and is uniquely designed to protect our planet’s most precious resource—water.
- Our creamy, glycerin-rich foam with shea butter helps maintain your skin’s natural moisture as it cleanses.
- No synthetic fragrances. Ever. Our calming, soothing Lavender and Cedarwood Scent made from 100% essential oils and botanical ingredients turns your shower or bath into a spa. You get soft smooth skin and peace of mind all in one.
- MADE SAFE® Certified, and dermatologist tested to be non-irritating. No Sulfates, Parabens, Dyes, or Formaldehyde.
- 100% biodegradable Water-Friendly Formulas® and 70% recycled OceanBound® Plastic bottles help protect our waterways and remove ocean waste.
- With every purchase of Seventh Generation Deodorant or Body Wash you make, we donate $0.25 per pack to Clean Water Action,[1] a leading non-profit working to stop water pollution and to protect our nation’s drinking water.
