Watch A Chemical Reaction

Chemical ReactionLawn care can be a highly toxic enterprise. Seventh Generation is pleased to announce that it is a Presenting Sponsor of A Chemical Reaction, an award-winning documentary produced by, a non-profit environmental and health organization. A Chemical Reaction looks at the first town in North America to ban the application of toxic pesticides associated with lawn care and gardening. Much of the story focuses on Dr. June Irwin, a dermatologist, who spurred Hudson, Quebec, to expatriate lawn chemical companies. The doctor's actions ultimately set off a chain of high-profile court cases that culminated in a ruling by the Canadian Supreme Court in 2001. After Hudson won the landmark 9-0 decision, the chemical ban soon spread to the entire province of Quebec. Ontario enacted lawn chemical restrictions on Earth Day 2009 and dozens of other Canadian municipalities passed similar legislation. The point of the movie, however, is to ask: "If Canadians have banned these toxic chemicals from being applied around lawns and gardens, why do we still use them here in the U.S.?" We invite you to go to A Chemical Reaction to view the trailer and find locations for upcoming screenings. You can also request a screening in your hometown.