Natural Laundry Detergent

Safe & effective formula

Available in
Free & Clear
  • 100 oz. (2.95 L)
  • 50 oz. (1.47 L)
  • 150 oz. (4.43 L)
Fresh Lavender Scent
  • 100 oz. (2.95 L)
  • 50 oz. (1.47 L)
  • 150 oz. (4.43 L)
Fresh Citrus
  • 100 oz. (2.95 L)
  • 50 oz. (1.47 L)

Our Natural Laundry Detergent is tough on stains, but gentle to your world. With no dyes, optical brighteners or synthetic fragrances, Seventh Generation Laundry Detergent gives you great results in HE and standard machines, and works in all water temperatures. This Natural Laundry Detergent, made with plant-based ingredients, is a USDA Certified Biobased 97%.

  • Enzymes Lift Stubborn Stains
  • Works in All Temperatures
  • No Synthetic Fragrances

Natural Laundry liquid designed for Standard and HE machines
Laundry Liquid free of dyes & synthetic fragrances
Free & Clear Laundry Detergent is made for sensitive skin
USDA Certified Biobased 97%
Natural Laundry Liquid that supports sustainable palm oil
Free & Clear Laundry Detergent is hypoallergenic

Did You Know?

Optical brighteners are synthetic chemicals that make fabrics appear to glow in the presence of ultraviolet light. They don't get things clean -- they're only added to detergents to make us think our laundry is brighter and whiter.

Ingredients: water, laureth-6 (plant-derived cleaning agent), sodium lauryl sulfate (plant-derived cleaning agent), sodium citrate (plant-derived water softener), glycerin (plant-derived enzyme stabilizer), sodium chloride (mineral-based viscosity modifier), oleic acid (plant-derived anti-foaming agent), sodium hydroxide (mineral-based pH adjuster), calcium chloride (mineral-based enzyme stabilizer), citric acid (plant-derived pH adjuster), protease (plant-derived enzyme blend soil remover), amylase (plant-derived enzyme blend soil remover), and mannanase (plant-derived enzyme blend soil removers), and benzisothiazolinone and methylisothiazolinone (synthetic preservatives).

Fragranced with plant-based essential oils and botanical extracts*

Fresh Citrus: Buchu leaf oil, carthamus tinctorius (safflower) seed oil, citrus aurantium dulcis (orange) peel oil, gamma-decalactone, linalool.

*d-Limonene is a component of these fragrance ingredients

Fresh Lavender Scent: Acacia decurrens (mimosa) flower extract (plant-derived fragrance), citronellol (plant-derived fragrance), lavandula angustifolia (lavender) oil (plant-derived fragrance), lavandula hybrida (lavandin) oil (plant-derived fragrance), mentha viridis (spearmint) leaf oil (plant-derived fragrance), pelargonium graveolens (geranium) flower oil (plant-derived fragrance), pogostemon cablin (patchouli) oil (plant-derived fragrance), prunus amygdalus dulcis (sweet almond) oil (plant-derived fragrance).

Linalool is a component of these fragrance ingredients.

Product Manufactured in: California, USA and Mississippi, USA
Ingredient Origins: USA and Globally Sourced

SDS EnglishSDS EspañolSDS Francais

USAGE INSTRUCTIONS

This natural laundry detergent is a 2x concentrated formula and is designed to produce the best results when measured and used according to these easy steps:

SORT: Follow garment care label instructions.

PRETREAT: Pour natural laundry detergent directly on stained fabric, rub gently and soak before washing clothes.

MEASURE: Standard and HE Machines: Line 2 (1.5 oz / 44mL) for medium loads; to line 4 (2.2 oz / 65 mL) for heavily soiled or larger loads.

POUR: Use dispenser for HE washers. For standard washers, begin to fill machine with water, add natural laundry detergent, then add clothes. The 50 oz laundry detergent bottle contains 33 loads as measured to Line 1 in the cap. The 150 oz laundry detergent bottle contains 99 loads as measured to Line 1 in the cap. Please recycle the laundry detergent bottle when you are done.

FAQs

View all Seventh Generation Laundry Detergent FAQs.

This bottle is made from 80% recycled plastic.

How to recycle plastic bottles from Seventh Generation Natural Laundry Detergent

For 150 oz. bottles only, please remove the dispenser spigot prior to recycling bottle

learn more at how2recycle.info

Natural Laundry Detergent is rated 4.7 out of 5 by 2858.
Rated 1 out of 5 by from I bought your citrus laundry detergent. If my clothes smelled that way once they were washed it would be great. I am having to wash them over and over to get them clean. They smell awful once they are washed and dried.
Date published: 2018-07-13
Rated 1 out of 5 by from They ruined it with adding more lavendar smell You just lost a life long customer by dumping way too much fragrance into the new lavendar version. I'll bet your sales will plummet after this costly mistake. People bought your product because it doesn't stink!
Date published: 2018-07-03
Rated 5 out of 5 by from Love the scent! I was surprised to read so many did not like the new lavender scent! I found it very pleasant and not overpowering at all! It definitely is stronger smelling than the blue eucalyptus and lavender but not offensive in any way! Plus I also love the cleaning power without all the nasty chemicals! Thank you for all your fine products! Now if you could only make the toilet bowl cleaner smell better! That I am not a fan of!
Date published: 2018-06-16
Rated 5 out of 5 by from Great for reduction of skin irritation This product is excellent and very easy on the skin. It also has a great scent and is has no negative effect on clothing.
Date published: 2018-06-04
Rated 5 out of 5 by from Free & Clear Is The Best! I have Sensory Overload Disorder and sensitive skin...So this works perfectly for me and my family! My son has skin issues and it doesn't cause any rashes or itchiness! I was bummed when I purchased a container offering a $3 off coupon yesterday and the coupon was expired as of 4/30/18. I am hoping S.G will be kind enough to send me another.
Date published: 2018-05-28
Rated 1 out of 5 by from New Lavender Version smells like body odor I have been a loyal user of the Lavender Eucalyptus version for many years. I did not even notice the change until I did the first wash with the new version. The odor smells like body odor to me. I could not wear the clothes without washing them in a different detergent to get the scent out. I am extremely disappointed that the product has changed as I cannot find the old version in my stores. I find it hard to believe that anyone would want their clothes smelling like this. Please bring back the original!
Date published: 2018-05-26
Rated 5 out of 5 by from LOVE THE SCENT Love the fresh lavender scent - makes everything smell so clean!
Date published: 2018-05-13
Rated 5 out of 5 by from I just bought this product. Is it vegan? I love this brand
Date published: 2018-05-06
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