Natural 4X Concentrated Laundry Detergent

New look! Same great formula.

Available in
Free & Clear
  • 1.47 L
Geranium Blossoms and Vanilla
  • 1.47 L

It Works

Everything a detergent should be! Easy to carry, super-concentrated so a little goes a long way, free of the iffy stuff, and great at fighting even the toughest stains. Clinically tested to be hypoallergenic.

We Care

Made without dyes, synthetic fragrances, or optical brighteners.

  • Fights Tough Stains
  • Small Bottle - 53 Loads!
  • No Optical Brighteners

Hypoallergenic Free & Clear laundry detergent formula
Liquid Laundry Detergent with no optical brighteners
USDA Certified Biobased 96%
Contains no dyes or synthetic fragrances
Liquid laundry detergent designed for standard and HE machines

Did You Know?

Seventh Generation laundry detergents are made without additives like optical brighteners, dyes or synthetic fragrances.

Ingredients: Water, laureth-6 (plant-derived cleaning agent), sodium lauryl sulfate (plant-derived cleaning agent), sodium citrate (plant-derived water softener), glycerin (plant-derived enzyme stabilizer), oleic acid (plant-derived anti-foaming agent), sodium hydroxide (mineral-based pH adjuster), calcium chloride (mineral-based enzyme stabilizer), sodium chloride (mineral-based viscosity modifier), protease, amylase, and mannanase (plant-derived enzyme blend soil removers), and benzisothiazolinone and methylisothiazolinone (synthetic preservatives).

Fragranced with plant-based essential oils and botanical extracts*

Geranium Blossoms and Vanilla: Beta-caryophyllene, cananga odorata (ylang ylang) flower oil, cedrol, citronellol, citrus aurantium bergamia (bergamot) fruit oil, citrus aurantium dulcis (orange) peel oil, citrus limon (lemon) peel oil, coriandrum sativum (coriander) fruit oil, eugenia caryophyllus (clove) leaf oil, litsea cubeba fruit oil, pelargonium graveolens (geranium) flower oil, pogostemon cablin (patchouli) oil, prunus amygdalus dulcis (sweet almond) oil, vanillin.

*d-Limonene and citral are components of these fragrance ingredients.

Product Manufactured in: California, USA and Mississippi, USA
Ingredient Origins: USA and Globally Sourced

SDS EnglishSDS EspañolSDS Francais


4X Natural Liquid Laundry Detergent is highly concentrated and designed to produce the best results when measured and used according to these easy steps:

Step 1: SORT CLOTHES following garment label care instructions.

Step 2: PRETREAT stains by pouring liquid laundry detergent directly onto fabric. Rub gently and let soak.

Step 3: MEASURE Laundry Liquid Detergent. For Standard and HE machines: Medium or Small Loads: Fill cap to Medium (3/4 oz) line Large or Heavily Soiled Loads: Fill cap to Large (1 oz) line.

Step 4: WASH Standard Machine: Start machine, add liquid laundry detergent, then clothes Front-Loading Machine: Load clothes, close door, add liquid laundry detergent to detergent dispenser, choose cycle and run 4X Natural Liquid Laundry Detergent contains 66 loads as measured to medium dose.


View all Seventh Generation Laundry Detergent FAQs.

This bottle is made from 100% recycled plastic.

Please recycle this bottle when empty.

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Natural 4X Concentrated Laundry Detergent is rated 4.7 out of 5 by 44.
Rated 5 out of 5 by from Hands down THE BEST This is THE BEST detergent I have used. In a household with lots of allergies and sensitivities to chemicals we’ve never had an issue. And it is awesome at getting things clean. We have a five year old who still creates lots of food/grass/dirt stains, a teenager who plays sports and needs clean uniforms and practice gear, and my husband is trauma nurse, just imagine those laundry issues. I trust this detergent to get everything clean while not causing any issues for the sensitive ones in our family. I really appreciate the ability to break down the packaging to create less waste and the small size, it doesn’t take up much space in our laundry room. Local stores stopped selling this so I buy it online, it’s worth it to me to seek it out.
Date published: 2018-03-27
Rated 5 out of 5 by from Really good I tried this and found it very good, no scent and cleans well, I use it a lot for other things too like washing down paint work etc.
Date published: 2017-09-11
Rated 5 out of 5 by from "Fights Stains" "Made for Sensitve Skin" Both? YES We have weekend warriors, sensitive skin and asthma in the household, any products we use need to do a great job without toxic chemicals and harsh fragrances. Pretty big challenge to accomplish without the need for a prewash and several extra rinse cycles - what a waste of time and water! I recently received free samples of Seventh Generation Free & Clear 4x Concentrated Laundry Detergent to try and thought well it says it "Fights Stains" and is "Made for Sensitive Skin" I'd be impressed if it could pull off either one without chemicals, let's see what it can do, nothing to lose. First load, mostly the heavily stained, athletic wear that needs a deep clean and extra rinse to remove the suds. . . .WOW! The clothes were clean, without any suds or soapy residue, directly into the dryer for the first time in a long time! I tried a second load and yes, same thing, clean, fresh and no need to rinse! After folding the two loads and a few days of wearing the clothes without any skin irritations or artificial scents to irritate my breathing, I'm a believer, this is going to be a regular go to product. Very happy with the performance and shared my last free sample with my Mom. She too was happy with the sample, saying she would not have tried a natural detergent expecting it to perform as well as other brands she's used for years. This is a great laundry detergent for a range of cleaning needs, if you care about the environment, chemicals fragrances, cleaning power and sensitive skin this is a great choice!
Date published: 2017-04-10
Rated 5 out of 5 by from WOW! So Much Cleaning Power! I'm impressed that a laundry detergent, (and I don't like referring to it as DETERGENT) because this product from Seventh Generation is all natural and hypoallergenic and doesn't have harmful chemicles that can be released into the enviroment. And another great factore is how my husband sensitive skin didn't act up after washinv his clothes. Most of the time, when I've used other laundry detergents, his neck would break out around where his collars touch his neck and parts of his stomack and back. He didnt have these rashes after putting his shirts on or other clothing. Like his boxers. I've had to rinse his clothes twice in the past to make sure all the soap was rinsed out to avoid an allergic reaction. With the new Seventh Generation, Free & Clear 4X Concentrate and its made for sensitive skin, All Natural, AND fights stains, I didn't rinse twice. And my husbands clothes came out smelling fresh and the best part, he wasn't complaining about his neck itching. Not a peep. I was waiting for him to make a comment in either direction because I DIDN'Y TELL HIM ABOUT USING THIS PRODUCT. Call it phycosymatic, on his part but, I really wanted to see if he broke out or started itching his neck just because he knew, hus T Shirt had just been washed. He didn't itch or say anything so, I spoke up. I asked him if his neck itched. He said no, why? Thats when I told him that I just washed his shirts in Seventh Generation All Natural, Free & Clear laundry detergent. Theres that word again, I hate using. How can this be a detergent? As save as it is but effective to clean and refresh clothes and bedding, yet have zero chemicles? I'm not sure how they did it but, I'm a believer when my husband puts on his clean shirts and I don't have to hear him say, "did you rinse my shirts twice?" And, I feel good about the waste water, emptying out into the enviroment isn't harming the animals and plant life. Our rivers and streams. I feel great about being part of that community that is doing my part. I'm recommending anyone that has a family member or even the whole family, sensitive to hars detergents, to use Seventh Generation Free & Clear. Its all natural, free of dyes and has 4X the cleaning power. My laudry came out clean, smelling fresh and took out a few spots on my husbands T Shirt that he recently dropped some coffee on. It was a WHITE T SHIRT too! Thats amazing and powerful clean! This product is also dermatologist tested and MADE for sensitive skin.
Date published: 2016-12-15
Rated 5 out of 5 by from love this company I bought this detergent once and will buy it again when I run out! Love all natural products.
Date published: 2016-11-18
Rated 5 out of 5 by from yup it is my detergent. I have been asked a number of times what fabris softener I use on my towels. When I say I don't use any the next question is how do you get them so soft and absorbent. That's when I grab my eco packaged scent free 7th Generation detergent and revaeal my secret. No detergent residue leaves towels soft and absorbent. Added bonus , your dryer works better too as those fabric softeners tend to clog screens in your dryer.
Date published: 2016-09-12
Rated 5 out of 5 by from This scent *sigh* I have used Seventh Generation products for years. First detergent that always got the towels clean and no perfume smell on the clothes. I've pretty much always used ones with the natural scent like lavender citrus etc. Picked up the geranium because it was only one in stock and oh my goodness. I love it. Nice fresh clean scent. I love essential oils just wish I could combine what is in this for my diffuser <3
Date published: 2016-08-12
Rated 5 out of 5 by from Does the Job & I Love The Packaging I've been making my own laundry detergent for the last couple years but lately I've noticed some of my clothes wearing out prematurely and I wonder if the recipe I've been using might be too harsh. I decided to try out this product and so far it seems to work just fine. It seems to work on armpit odor which is my biggest problem living on a farm. I especially love this concentrated formula because of the small size of the package! I have almost no storage space in my laundry area and this is nice and small and can be tucked anywhere, unlike a big plastic jug. And of course it being earth-friendly is a huge plus. It's hard to believe such a small amount of the concentrate works for a whole load, but it does! No complaints so far, I will likely keep using this product.
Date published: 2016-07-28
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