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Three Seventh Generation cleaning products on countertop
We’re excited to announce that our entire product line has a fresh new look. If you haven’t seen it yet, keep your eyes peeled at AmazonTarget, or wherever you purchase your favorite Seventh Generation products.


New Look, Same Powerful Clean

You might notice that we've refreshed our logo to re-enforce our belief in a seventh generation. The seven leaves in our new logo represent each generation to come and symbolize the healthier future that we’re growing towards. We've always believed that we have to work together to create the future our children deserve, and we love that our new logo embodies the spirit of WE that drives every product we make and action we take as a brand.

We’re excited for you to check out our new look, both on our packaging, and at our re-vamped website later this month. Plus, we have exciting new products launching soon. We may have a new look, but our mission to transform the world into a healthy, sustainable, and equitable place for the next seven generations remains unchanged. For over thirty years, we’ve created products that harness the power of plant and mineral science to work hard for your family. We also know that you care deeply about the values behind the brands you support, which is why we formulate, package, and advocate for the health of people and planet—so you can clean with purpose.
Now more than ever, we need reasons to come together, celebrate, and renew our commitment to our shared future. We stand with you on behalf of this and all the generations to come.
Seventh Generation Logo

On a mission to create a more healthy, sustainable, and equitable world for the next seven generations and beyond.