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Tasha and I

This is Adam, former Seventh Generation Facilities Associate by day, up-and-coming magician by nights and weekends. I had the pleasure of winning Seventh Generation's in-house "How I Live Like the Lorax" contest recently and found myself, along with my fiancé Natasha, on the trip of a lifetime to the Hollywood premiere of Dr. Seuss's The Lorax. Since our return, everyone's wanted to know, "How was it?" so Seventh Generation asked me to blog about our adventures. Here we go!
My experience in Hollywood was something I will remember for the rest of my life. We saw some beautiful sights, met some amazing people and ate more food than I thought humanly possible in a three-day period! During the trip I was able to fulfill a lifetime dream of visiting the Magic Castle (the Mecca of the magic community) where I got to meet some of my heroes in magic and saw some amazing shows. I can't really put into words the emotions that went through me while in this place.

The real focus of our visit, though, was The Lorax. In a word, the movie was…Inspiring. I have been a fan of animated movies like this ever since I first saw Shrek years ago. Finding Nemo, Toy Story, and Shark Tale are all titles I own and love. I can say with complete honesty that The Lorax is one of the finest animated movies I have ever seen. The Lorax will have children of all ages glued to the screen, and still has plenty of humor to keep adults laughing and engaged. I am not a huge fan of 3D movies as I feel they can come across as blurry and over done, but the animation in this 3D movie was breathtaking -- clear, crisp, and stunning! The message of the movie comes through loud and clear to all ages. I feel the creative and catchy songs and well-developed storyline of this movie makes people (young and old) want to jump on board with the idea of speaking for the trees.

Before seeing the premier I was concerned that the original Dr. Seuss story was going to get clouded and turn a little too Hollywood for my liking. Thankfully, this was not the case. If I was to rate The Lorax on the overall production and execution, I would have to give it two enthusiastic thumbs WAY up! The movie had a nice way of showing that we all need to do our part to make small changes that will eventually turn into huge triumphs. As we left the theater you could see the kids with ear-to-ear smiles. Outside, we were greeted by a crew of Lorax helpers handing out baby plants of all kinds like basil, sage, peppermint, and many more, as well as flyers about how to plant a garden. It was perfect to see the audience lining up to get their plants while quoting lines and songs from the show. I think, all in all, this one movie can and will play a huge part in opening a lot of eyes to the importance of playing our part in changing this world for the better.

As Natasha and I checked out LA and Hollywood we tried to keep track of all the ads we saw -- from the hundreds of busses wrapped with the Lorax, to the billboards on every corner, to street benches, flyer, and posters. The point I want to make here is this movie is going to be huge. It makes me feel great to see that a movie with such a pure and true message is being promoted so heavily. There is a line in the movie that I feel is a great representation of Seventh Generation, and why I feel so proud and honored to be a part of their team:

"UNLESS someone like you cares a whole lot, nothing is going to get better. It's not."

-The Lorax

Tasha with the Lorax