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My kid will eat anything. At the tender of age of 12, she's gaga for garlic, crazy 'bout curries, unchallenged by ripe cheeses, and even psyched for sushi. Why?

Because Mom and I have perennially refused to dumb down her dinner plate. From day one, she's largely eaten what we've eaten and the result is a child with a startlingly healthy diet who generally prefers the good stuff over the sugar, fat, and empty calories that fill too many grocery carts.

Without knowing it, we were following Dr. Alan Greene's theory of food imprinting, which says that the foods babies are exposed to in the womb and fed during early childhood actually program kids to prefer them over other choices. Feed your child sugar and worthless carbs and that what's they'll grow up to instinctually seek. Feed them broccoli and Brussels sprouts and they'll become an adult who heads for the salad bar instead.

That's the theory at the heart of Dr. Greene's new White Out campaign. At issue is the white rice cereal that many children get as their first solid food. Dr. Greene posits that, it's a bad choice, and is calling for change. He's asking every mom and dad to make a simple switch to whole-grain brown rice cereal instead. The goal is to end white rice cereal's reign of error by next Thanksgiving, and we can help by joining the the cause and spreading the word. Making the switch is an easy thing to try.

Help set future generations on a delicious path to better health.

Geoff the Inkslinger and his Dog

The Inkslinger has written about environmental issues for over 20 years and is a freelance writer for some of America's most iconoclastic companies and non-profits. His true loves include nature, music of the Americana/rock and roll variety, interior design, books, old things, good stories, pagan rituals, and his wife of 24 years, with whom he lives in an undisclosed chemical-free rural Vermont location along with his teenage daughter and two infinitely hilarious Australian shepherds!