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Seventh Generation All Purpose Natural Cleaner

The good people at the Environmental Working Group have been kindred spirits in the effort to get companies to clean up their act. Like us, they believe too many products hide their ingredients and that consumers have a right to know what's inside of them. That's where their amazing guides come in. And now they've got one for cleaners.

You can just imagine the interoffice anticipation when we logged in to calculate our own final grade and found we got (drum roll, please) a C+!

Wait… what?

In a cleaning product world filled with synthetic dyes, artificial fragrances, optical brighteners, VOCs and other things we refuse to use, Seventh Generation doesn't even get a B? Not to start an argument, but what's up with that?

Less than we thought, it turns out. First, over 25% of our stuff got an A, a grade awarded to only 3% of the nearly 2200 products rated. Our chief competitors, all of whom got cumulative grades of D or lower, didn't get a single A. So on a bell curve, we're still at the head of the class. But what's dragging our average down? Our in-house green scientists shed some light on things.

It seems the biggest issue is that EWG interpreted the terms "Essential Oils," "Botanical Extracts," and "Preservatives" on our ingredients lists as "incomplete disclosure" when in fact those terms are supplied in addition to the exact oils, extracts, and preservatives we use. EWG has let us know that they're fixing the oversight.

There's also the sticky wicket of methylisothiazolinone, a synthetic preservative used to maintain freshness in our plant-based products. (Natural microbes love to eat our plant-based ingredients!) EWG gives this ingredient a D, though it meets our rigorous safety and environmental standards (minus the fact that it's synthetic).  We've been searching for a natural preservative that is safe and effective and to date, we haven't been successful finding one.  We're still looking, but until we find it it's either a tiny bit of methylisothiazolinone or products that could be contaminated with microbes.

Finally, the stain fighting enzymes in our laundry liquid require a stabilizer to maintain our stain-fighting power over the course of the product's life.  EWG gives this ingredient, sodium borate/boric acid, an F due to conflicting research.  Although we know this to be an area for improvement, this ingredient meets our strict safety requirements.  We are working with EWG to understand their perspective and concerns. And our laundry powders, which all get an A, don't use sodium borate/boric acid.

Since we're already exploring preservative and sodium borate/boric acid alternatives, we should eventually get straight As. Meanwhile, our scores will change as EWG re-grades us for the complete ingredient disclosure we've offered all along. And that's far and away the most important issue here: Companies need to come clean about the ingredients in all their products. Consumers have a right to know what's inside, and we're not resting until they do. While we wait, we've got the invaluable work of the EWG. And they've got our thanks for doing it.