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Children Stepping onto Bus

It's nearly August and that means back-to-school season is fast approaching. Soon we'll be thinking about notebooks, backpacks, and new clothes for our kids. Here's something else to consider: keeping those outfits clean without coating them (or the students underneath!) in synthetic chemical residues.

A great way to do that is with Seventh Generation Natural 2X Concentrated Laundry Liquid. Formulated for both HE and standard machines, it's free of artificial brighteners*, which remain behind on laundered clothing to reflect light and trick our eyes into thinking that whatever we're wearing is super white and bright.

Artificial brighteners don't have anything to do with getting things clean, and they can cause skin irritation that looks like sunburn. That's why you don't want them near your family, and it's why you won't find them in our products.

You also won't find any dyes, synthetic fragrances, or non-biodegradable ingredients. Instead, we've formulated our Laundry Liquid with plant-derived cleaning agents and powerful enzymes that make easy work of tough, everyday stains. That puts it at the head of the cleaning class when it comes to keeping back-to-school clothes looking smart and our families feeling their best.

Seventh Generation Natural Laundry Liquid will not send your kids to the bus stop covered in fluorescent chemical additives. It's part of learning to clean without unnecessary chemicals that don't make the grade. Put it on your back-to-school shopping list, and give the students in your life the great start to the new school year.

*Artificial brighteners (aka Optical Brighteners) don't have anything to do with getting things clean and they can cause skin irritation. We don't use them in our products.

Geoff the Inkslinger and his Dog

The Inkslinger has written about environmental issues for over 20 years and is a freelance writer for some of America's most iconoclastic companies and non-profits. His true loves include nature, music of the Americana/rock and roll variety, interior design, books, old things, good stories, pagan rituals, and his wife of 24 years, with whom he lives in an undisclosed chemical-free rural Vermont location along with his teenage daughter and two infinitely hilarious Australian shepherds!