The Whole Planet Foundation, established by Whole Foods Market, is supported by several natural foods companies, including Seventh Generation. Based on the fact that women are more likely to live in poverty than men are, the Whole Planet Foundation provides micro loans to women in the United States as well as around the globe in an effort to lift families from poverty. Since its inception in 2007, WPF has committed over $15 million to support programs in 30 countries. The campaign to raise funds in currently underway in Whole Foods Markets around the country. The Campaign runs until March 31st. You can donate in stores or online. Become a part of the solution.