Once again, ladies, gentlemen and protagonists of all ages, here's Treehugger's own Jeff McIntire-Strasburg with this week’s look at the burning issue of our times.
Today is February 1st -- the last month of the entry period for Treehugger and Seventh Generation's Convenient Truths video contest. You've got 28 days... or four weeks, if you prefer... to make a video on your efforts to combat the climate crisis. No need for elaborate production plans, or storyboards, or scripts -- just get out your video camera (even the one on your mobile phone) and show us what you're doing to lower your carbon footprint. Keep in mind that the winners of the great prizes we're offering won't necessarily be the most polished videos, but the ones that provide the best content in the eyes of the contest's judges. And, finally, remember that to qualify for the EPIC International Prize, your video must focus on sustainable consumption (that means you, shopaholics!)
Last night, the star-studded Global Cool campaign kicked off its 10-year push to lower CO2 emissions by a billion tons a year with the release of a previously unheard song by the Doors. The "new" track by Jim Morrison and company has been remixed with music from ex-Jane's Addiction and Porno for Pyros frontman Perry Farrell (who's also a Convenient Truths judge) and his new band, Satellite Party. A press conference yesterday at the British museum featured actor Josh Hartnett and musician KT Tunstall calling on citizens worldwide to join this effort to "..empower a community of individuals to deliver the solution to the problem of global warming through positive collective action."
Read the full post ›