business;Sustainability;responsibility;mission

Jeffrey talks about how "wonderful and terrifying" it is to see businesses trying to make the transition to sustainability. Can companies be transparent? Can companies be good instead of just "less bad?"

These days, you don't have to look too hard to see an American economy that is in trouble. From TV talking heads debating whether or not the recession has arrived to “For Sale” signs sprouting like spring grass, it's clear things are sputtering. Recently, there have been concerns that the slowdown could combine with Wall Street's credit crunch to make it difficult for green technology companies to raise money.