product carbon footprint

We’ve been talking about and supporting local food for years here at Seventh Generation. The general assumption has always been that the closer to home our food is produced, the better it is for the atmosphere largely because it’s traveled a whole lot less to get to our plates and so has a much smaller carbon footprint. But lately this idea has been challenged, and perhaps rightfully so.

Not one for surveys, but when I saw this article that 44% Of UK Shoppers Would Buy Brand With Smaller Carbon Footprint, I wondered if a carbon-footprint-label would be something shoppers in the US would pay attention to and that would influence their shopping choices. Would love to think about a 7th Gen product's footprint-label for all of our products. Would this make a difference in your shopping choices? thoughts? Thanks. WR