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Jeffrey Hollender

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Find the Founder

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Author: the Inkslinger

We’re heading down into Thanksgiving here. Folks are departing for distant shores and points well known. There’s a quiet descending upon the scene and a calm that doesn’t come often enough if you ask me. It’s a good time to tie up loose ends, one of which is this round-up of Jeffrey’s recent media appearances…

Jeffrey got a double shot of love from Ad Age magazine recently. A video segment featured a clip of his speech at last week’s Idea Conference in New York City. And he made the mag’s Marketing 50, a look at “fifty sharp ideas and the visionaries who saw them through.” (We’re on page 5.)

An excerpt from the recent book Marketing That Matters featuring Jeffrey and Seventh Gen’s transparency efforts appeared on Article Dashboard last week.

Wrapping things up is this great Wall Street Journal podcast in which Jeffrey talks about daily life at Seventh Generation and all the things that make us a company that’s a bit different than most.

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Treasure Hunting

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Author: the Inkslinger

So it’s not just me. Seems like nearly everywhere I was looking I was seeing Seventh products. At first I thought maybe I just needed a vacation, but no… It turns out that our stuff really is appearing all over as part of that time-honored Hollywood tradition known as product placement. We’re getting so omnipresent you can even play a fun game when the Teevee ceases to adequately entertain: find the Seventh Product on the set. Double points for all non-kitchen appearances…

Elsewhere in Videoville, the Today Show put us front and center stage in a green kitchen segment with author Renee Loux, who nicely sums up all the right whys and wherefores and is apparently a big fan. (As an aside, can I just say that it was just a tad ironic to find my viewing of the video clip being sponsored by Dawn dish liquid!)

Out in Blogdom, sensors indicate that Jeffrey has popped up with a great piece on the Corporate Responsibility Officer blog about the future he sees from here.

And we got a nice shout out from the Tao of Change. Thanks for the kind words!

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www.7g.cnn.tv

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Author: the Inkslinger

CNN visited the office a while back and spent an afternoon interviewing Jeffrey and videoing this and that around the office. The result is a snazzy little profile that can be viewed on the CNNMoney site. It’s an interesting glimpse of life in these climes. As somebody who’s been with the company since it was mail order catalog that struggled mightily to reach even bare bones survival sales of $5 million a year and quite often depended on the kindness of strangers to make it to the next quarter, it is completely utterly amazing to me to hear Jeffrey talk about seeing the the $250-500 million mark on the horizon. That’s like half a billion dollars. Holy burstin’ bankroll, Batman! That’s huge chunk of change. And I mean change as in changing minds, changing attitudes, changing ways, and changing the world. Good deal…

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Our Name in Lights

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Author: the Inkslinger

A couple of quick media notes to finish out the week…

Seventh Generation gets a nice plug near the end of this look at what it means to walk one’s sustainable talk from GreenBiz.com.

Jeffrey made Grist’s list of 15 Green Business Founders everyone should know about.

And our dish liquid won raves in official mom testing at Parenting magazine.

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Hollender Surfing at Montauk, Long Island

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Spent some time with Jeffrey this summer out on Long Island. Not a lot of good surf days. We went to Montauk, waves were up, and he surfed. Here is some footage.

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